Posted in Legal Marketing

The Unconventional Guide to Networking

111HWe’ve talked a lot about networking here at Zen, and covered a lot of the traditional ideas:

  • Use social media to prime your contacts before an event.
  • Don’t skip anything.
  • Don’t hang around with only the people you know.
  • Use the event organizers to help introduce you to people.

And more.

But these are fairly straightforward, right?

What if we turned networking on its head and gave you a few totally unconventional ways to network? These aren’t things you’d necessarily have  to advertise to anyone that you were doing, but they would challenge you out of a networking rut if you’re used to attending a certain organization’s events and talking to the same people, or networking in the same way.  Continue Reading

Posted in Two for Tuesdays

Two Ways to Become the MacGyver of Content Marketing

twofortueIt’s time for another Two for Tuesdays, and I’ve just read an EXCELLENT article from Neil Patel over at the Content Marketing Institute. It’s quite a meaty one, so we’re going to dissect it a little bit over the next couple of weeks so that you, too, can become a MacGyver of content marketing (and really, who doesn’t want that?).

Patel is looking at five obvious content marketing strategies that most companies overlook, and despite the fact that law firms have been doing this content marketing thing much longer than most companies, they’re still very guilty of these things themselves. It’s a real shame, because if you can get these right, there’s huge opportunity to connect with clients, potential clients, influencers and amplifiers and get your message out there.

Today, we’ll look at two of these strategies in depth to discuss why they’re as important for law firms and lawyers as for any other company, and how you can be taking better advantage of them. Continue Reading

Posted in Roundups

Week of July 20, 2015 on ILNToday – A Roundup!

roundupWe’ve got some really interesting posts for you in this week’s roundup, covering everything from intellectual property to labor law to the 2016 Olympics! So before you head out for the weekend, make sure to take a look through this week’s roundup from ILNToday!

Posted in Conference/Webinar Session Re-caps, Legal Marketing

Legal Marketing Goes Global – A Panel Recap

eDLHCtzRR0yfFtU0BQar_sylwiabartyzel_themapToday, I had the pleasure of attending (via Skype along with the LMA NJ City Group) the Metro New York’s presentation of “Legal Marketing Goes Global: Maximizing International Success for your Firm.” The session was a panel discussion (with questions from the audience throughout) that featured moderator Bob Robertson, the Director of Strategic Business Development at Cadwalader, Wickersham & Taft, LLP, and panelists, Howard Kravitz, the US Marketing Leader for PwC and Joanne Southern, the Chief Marketing Officer for Proskauer.

Without going through the entire panel discussion (which was excellent), I do want to offer some key takeaways that I thought were particularly poignant and valuable:  Continue Reading

Posted in Two for Tuesdays

The Two Biggest Content Marketing Blunders Lawyers Make

twofortueNobody handles content marketing perfectly.

It’s not an exact science, and for the most part, it’s an ever-adapting process that we are constantly refining based on our current goals and audience needs.

But there are a couple of areas where lawyers and law firms go astray with content marketing, and that’s what we’re going to talk about in today’s Two for Tuesdays post.  Continue Reading

Posted in Roundups

Week of July 13, 2015 on ILNToday – A Roundup!

roundupIt may be summer, but that hasn’t slowed down the number or quality of the articles coming out of our members – they’re certainly not taking a holiday break from substantive content!

So before you head out for the weekend, take a gander through our top posts from ILNToday for this week!

Posted in Rainmaking Recommendations

Rainmaking Recommendation from Jaimie Field: Put the Phone Away

In today’s post, rainmaking expert and trainer, Jaimie Field talks about something that I suspect we’re all guilty of (I know I am!). And before we start to make excuses, let’s remember that the thing she’s talking about is actually interfering with our ability to form and nurture relationships…which in a business context, interferes with our ability to develop business!

***

A few weeks ago, I was meeting with a few members of an executive committee of a law firm about doing Rainmaking Training for their partners and associates.  During the meeting, two of the lawyers were busy looking at their phones.  Whether they were reading emails, on social media or surfing the internet, I am not sure, but the one thing I did know is that I felt slighted.

They were more interested in what was going on in their hands than what I had to say.

In fact, I had to repeat something I said a few times since they were not listening to me the first time.

I have been to networking events where I have seen groups of people standing around just looking at their phones and not actually meeting one another.

I have been to restaurants where I’ve seen entire families on smart phones, tablets and video consoles and not talking to one another.

We have become a society of people who have lost the art of connecting with others because of the devices in our hands.  And while we think we are more connected than ever – we have a ton of followers on Twitter, we are LinkedIn with hundreds of people, we have more “Friends” on Facebook then we actually know in person – these connections are mostly superficial.

People do business with people they know, like and trust.  You heard this before.  You’ve read numerous blogs of mine and from others who have said or written this.

The only way to do this is to create relationships with people and this requires that you have actual conversations.

Conversations in which you carefully listen to what the other person has to say so that you can actually interact with them by asking intelligent questions thereafter.

So use the phone to connect with someone to make a lunch date, but then when you get there….

Put the phone away and create a relationship.

Continue Reading

Posted in Firm of the Month

Firm of the Month – Anad & Noraini, Malaysia!

We’re delighted to announce that our firm of the month for July/August is Anad & Noraini, Malaysia!

July/August 2015

ILN Firm of the Month – Anad & Noraini – Malaysia!

The ILN is proud to announce our latest firm of the month, Anad & Noraini – Malaysia!

Anad & Noraini was established in 1975 by Tan Sri Dato’ James Foong under the name of James Foong & Company. Occupying a mere 500 sq. ft. at the basement of Yee Seng Building at No. 15, Jalan Raja Chulan, Kuala Lumpur and with a supporting staff of 2, the firm has grown to a partnership of 3 partners, 4 qualified lawyers and about 20 supporting staff in 1990.  In 1990 the name of the firm changed to Anad & Associates and in 1994 it was changed to Anad & Noraini. The firm has grown to 3 partners, 2 senior legal assistants and 10 legal assistants and 35 supporting staff. In March 2013, the firm opened a branch in Johor Bahru in the State of Johor, which is next to Singapore. That branch caters to the needs of overseas investors in real estate in the Iskandar region of Johore. Continue Reading

Posted in Two for Tuesdays

Two for Tuesdays: Tips for Promoting Your Content in Social Media

twofortueThis afternoon, I read an article on content marketing that really got me thinking. The most important part was this:

[I]f the primary goal of your content is better SEO, then you’re an SEO practitioner, not a content marketer. If the primary goal of your content is to have something to put in your email newsletter, then you’re an email marketer, not a content marketer. And if the primary goal of your content is to attract more social media traffic, then you’re a social media marketer, not a content marketer.”

Of course, content marketers should still care about SEO, email, and social. But if you’re a content marketer, your content goals come first and everything else follows. The clue is in the name.”

I know all of these terms may give you hives, because what you’re really thinking is, “but I’m a LAWYER.” While that’s true, in addition to being a lawyer, you’re also in the business of selling legal services – that’s just how it is. So that’s where all of these other things that may give you hives to think about come into play. Continue Reading

Posted in Roundups

Week of June 30, 2015 on ILNToday – A Roundup!

roundupIf you’re looking at your calendar and thinking, “wait, today isn’t Friday!” you’re correct – it’s Thursday. But tomorrow is a holiday here in the States to observe the Fourth of July, which falls on a Saturday this year. So I’m bringing you the round up a day early. Aren’t you lucky?

Let’s take a look at the top posts from this week on ILNToday:

LexBlog