Posted in Lawyer Interviews

ILN-terviews: Antonello Corrado, EXP Legal – Italian & International Law Firm

Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network.

For our latest interview, we chose ILN member, Antonello Corrado of EXP Legal – Italian & International Law Firm in Italy.

In one sentence, how would you describe your practice?
A reliable medium-sized corporate and commercial Italian firm, with broad expertise in key areas of the Italian and International transaction.

Who would be your typical client?
Italian foreign and  multinational medium and large-sized corporations; financial institutions; wealthy individuals.

What would you like clients and potential clients to know about you?
That besides being a legal advisor and consultant, I can be the legal member of the clients’ teams that design, implement, develop and grow projects and ventures. Continue Reading

Posted in Law Firms, Legal

International Lawyers Network Welcomes New Firm – Torres Law – Customs & Global Trade

We’re so excited to announce that we’ve welcomed a new member firm – Torres Law, a United States-based firm with a focus on international trade and customs law. Torres Law has offices in Dallas, Texas and Washington, DC.

The firm serves clients ranging from large, multi-national corporations to small importers and exporters. Torres Law also represents government agencies and assists larger law firms with complex trade matters.

In the area of U.S. export controls, the law firm advises clients on compliance with the International Traffic in Arms Regulations (ITAR), the U.S. Export Administration Regulations (EAR), and the various embargo and sanctions programs administered by the Office of Foreign Asset Controls (OFAC). In the area of customs, Torres Law advises clients on import compliance matters, including customs rulings, classification, country of origin, special duty programs such as NAFTA, focused assessments, C-TPAT, and seizures of goods by U.S. Customs and Border Protection. With respect to industrial security matters, the law firm represents companies in transactions subject to review by the Committee on Foreign Investment in the United States (CFIUS), and advises on measures to mitigate Foreign Ownership, Control, or Influence (FOCI). Continue Reading

Posted in Conference/Webinar Session Re-caps, Law Firm Client Service, Law Firms, Legal Marketing, Social Media

5 Actionable Takeaways from LMASE17 to Make an Immediate Impact at Your Firm

Today, I’m excited to bring you a guest post from my friend, Jennifer Simpson Carr. Jenn joined Lowenstein Sandler as a Business Development Manager in 2013. With 10 years of experience working in law firms across the US, she has worked extensively to help firms and attorneys engage target audiences and win new business in competitive markets. She recently attended and presented at the Legal Marketing Association’s Southeast Conference, where she gained some excellent, actionable advice that firms can implement immediately. Below, you’ll see her five takeaways from the conference, which range from client service to analytics to succession, and her advice for what action firms can take to implement them.

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Last week, I had the pleasure of participating in the LMA Southeast Conference (LMASE17), which I found to be one of the most inspiring and thought-provoking conferences in my 10+ years in the legal marketing profession.

I find conferences energizing. They offer the opportunity to connect with the legal marketing community, share ideas and strategies, and gain new perspectives. This conference was no different and set new standards of excellence.

LMASE17 offered three days packed with educational programming, many sessions addressing the topics that are top of mind for in-house business development and marketing professionals as well as the agencies that support them.

As I reviewed pages of notes and contemplated how to use some of this newly-acquired wisdom to make an impact, five themes stood out to me as strategic and actionable, and yet easy opportunities for any professional to affect change. Continue Reading

Posted in Legal Marketing, Social Media

Networking with LinkedIn for Lawyers

Recently, I was asked to appear as a guest on a new podcast with Louise Kulbicki, which focuses on teaching non-native English-speaking lawyers “Legal English.” Paid members can also get access to further learning materials, including quizzes and transcripts. Our conversation centered on the importance of social media, and LinkedIn in particular, for making and maintaining networking relationships. For the full podcast interview, head to this link here.

Louise has generously offered a 50% discount to Zen readers for Podcast Pro Membership, for a limited time – use the coupon code “Launch” when registering to benefit from this discount!

Although Louise also provides a transcript, I wanted to highlight below some of what we discussed and why I feel social media and LinkedIn are excellent tools for lawyers.  Continue Reading

Posted in Firm of the Month

ILN Firm of the Month – Connolly Gallagher LLP, Delaware!

The ILN is proud to announce our latest firm of the month, Connolly Gallagher LLP, Delaware!

Connolly Gallagher LLP is a law firm in Delaware, U.S.A., an important center for corporate law, alternative entity law, intellectual property litigation, bankruptcy, trust law, and more. From its offices in Wilmington and Newark, Delaware, Connolly Gallagher serves the needs of businesses and individuals in Delaware, the region and beyond.

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Posted in Legal Marketing, Social Media, Two for Tuesdays

Instagram: How Lawyers Can Use it & Get Noticed

iSGu85T8TXS9zXJ20iBU__MG_9585With Instagram offering multi-account support (yay!) from within the app, it’s an appropriate time to talk about some marketing strategies for how to get noticed for using Instagram professionally.

Instagram is my favorite social media platform, and if you’re not yet familiar with it, or using it, Wikipedia tells us that it is:

mobiledesktop, and Internet-based photo-sharing application and service that allows users to share pictures and videos either publicly or privately…Instagram lets registered users upload photos or videos to the service. Users can apply various digital filters to their images, and add locations through geotags. They can add hashtags to their posts, linking the photos up to other content on Instagram featuring the same subject or overall topic. Users can connect their Instagram account to other social media profiles, enabling them to share photos to those profiles as well. Originally, a distinctive feature of Instagram was its confining of photos to a square; this was changed in August 2015, when an update started allowing users to upload media at full size. In June 2012, an “Explore” tab was introduced, showing users a variety of media, including popular photos and photos taken at nearby locations, trending tags and places, channels for recommended videos, and curated content. Support for videos was originally launched in June 2013, and had a 15-second maximum duration and limited quality, with Instagram later adding support for widescreen and longer videos. Private messaging, called Instagram Direct, was launched with basic photo-sharing functionality in December 2013, and has gradually received major updates incorporating more features, most notably text support and “disappearing” photos. In August 2016, Instagram introduced a “Stories” feature, letting users add photos to a story, with the content disappearing after 24 hours. Instagram added live-video functionality to Stories in November 2016, augmented reality stickers in April 2017, and face filters in May 2017.”

Many of you may be thinking “so what? It sounds like something for kids to use, and not that big of a deal.” So let’s look at the usage statistics:

After its launch in 2010, Instagram rapidly gained popularity, with one million registered users in two months, 10 million in a year, and ultimately 700 million as of April 2017. Its users have uploaded over 40 billion photos to the service as of October 2015. As of April 2017, Instagram Direct has 375 million active users, while, as of June 2017, the Instagram Stories functionality has over 250 million active users. Instagram was acquired by Facebook in April 2012 for approximately US$1 billion in cash and stock. The popularity of Instagram has sparked an engaging community, including dedicated ‘trends’, in which users post specific types of photos on specific days of the week with a hashtag representing a common theme. Instagram has received positive reviews for its iOS app, and it has been named ‘one of the most influential social networks in the world’.”

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Posted in Law Firm Client Service, Law Firms, Legal Marketing

Build Relationship Equity First

Raise your hand if you’ve received an overly friendly email from a stranger, asking you for a favor.

Everyone? I thought so.

Why do these bug us so much? Aside from the fact that we’re busy enough trying to do our own work, balanced with some personal time, and fitting in helping out people we actually know, the reason is that when a stranger asks us for a favor they’re doing so without having any relationship equity.  Continue Reading

Posted in Law Firms

Great Law Firms Will Embrace the Stockdale Paradox

The legal industry is in the midst of challenging and exciting times. To many firms, so much change and uncertainty may feel like a bit of a crisis, while others see it as more of an opportunity. Regardless of how you see it, it’s certainly a time of upheaval.

I have finally gotten around to reading Jim Collins’ “Good to Great” which has been lounging on my bookshelf for the better part of several years. While there are many lessons in the book that firms looking to become “great” should take to heart, there was one observation that the authors made that really struck me as relevant for firms in today’s marketplace – the Stockdale Paradox.

Collins observes that every “good to great” company they examined in the course of the book’s research had faced “significant adversity.” The difference between those companies who became great, and those companies who didn’t is what Collins refers to as the “Stockdale Paradox.” Continue Reading

Posted in Law Firms, Legal, Legal Marketing

Three Essential Lessons for the New “New” Normal at Law Firms

Four years ago, we were talking about the “new normal” for law firms. It’s almost comical to believe that we’re still talking about it as if it’s new. It’s not.

Even at that time, Above the Law was telling us that the new normal was really more of the “old normal,” though if we’re honest, there is a lot to show that it really is more new than anything else. But that being said, Above the Law’s advice from four years ago still manages to hold true today. Many firms move at a glacial pace, so we can still be learning and adjusting based on their suggestions (which is a bit scary, but let’s just go with it).  Continue Reading

Posted in Law Firms

International Lawyers Network Welcomes New Firm in South Korea, Lee International IP & Law Group

We’re thrilled to welcome a new member firm in South Korea, Lee International IP & Law Group!

Lee International is a full-service law firm, serving its clients with a range of practice areas in addition to its long-standing intellectual property practice. These areas of service include advice and representation in finance, real estate, M&A, general corporate, antitrust and fair trade, health care, domestic and foreign litigation and international arbitrations, labor, tax, general commercial, entertainment, customs, international trade remedies, government investigations, criminal matters and others. Continue Reading

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