Posted in Roundups

Week of May 18, 2015 on ILNToday – A Roundup!

roundupIt’s hard to believe that not only are we at the end of another week, but we’re also almost at the end of May! Time flies when you’re busy connecting lawyers!

Next week, I hope to be bringing you the roundup from Taormina, Sicily, if time permits, but if not, I will see you after the Annual Meeting. In the meantime, take a read through the top posts from this week on ILNToday!

Posted in General Counsel Corner

General Counsel Corner: What Metrics Do You Apply to Outside Counsel?

iStock_000011931148SmallFor our latest installment of “General Counsel Corner,” I spoke with the employment counsel for a Fortune 500 company. My question to her was:

Clients apply their own set of metrics for determining quality, value, and success. What are some of the metrics you use when selecting outside counsel?”

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Posted in Legal Marketing

Zen Gets a New Look!

iStock_000016208954XSmallYou may notice that things look a *wee* bit different around here, especially if you’re viewing this on a mobile device – that’s because today, we launch Zen’s fancy new re-design!

It’s a cleaner, fresher look, and the most exciting change is that we’ve gone responsive, so you’ll have the ability to read Zen posts on mobile and navigate the site MUCH easier than ever before. Plus, although I was very fond of my serene green site, the bold black and pink that we’ve got going on now is actually more representative of my personal palette.

A huge thanks to LexBlog for putting together such a beautiful design!

So take some time to tool around a bit and check things out. I’ll be continuing to bring you valuable content as always, but with a new look. I hope you enjoy it!

Posted in Two for Tuesdays

Two for Tuesdays: Think Differently About Content Marketing

Last week, we focused on how to freshen up your content marketing through curation and focusing on being mobile-friendly. Today, I’m using that same post from Entrepreneur as inspiration to encourage you to think differently about content marketing with these two tips.

(And, as a side note, you’ll want to keep an eye on this space late tomorrow for some big Zen news!)

Tip One: Use Rich Media

It sounds like buzzwords, but don’t panic – I’m talking about things like video, and that’s no reason to be scared. Video is an amazing way to add depth to your content, and even repurpose a lot of the work you’re already doing. 

For example record, or re-record, a presentation that you did on a substantive topic and break it up into manageable pieces that you can post to your blog and share via social media. Bonus points for getting your firm to include these in your firm bio to give visitors even more insight into who you are. 

Take a piece you recently wrote on some new legislation and distill it into a 2-5 minute soundbite that you record and upload to Vimeo or YouTube and share. 

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Posted in Legal Marketing

Dos and Don’ts of Conference Networking

One week from today, I leave for our Annual Meeting in Sicily, which has got one major thing on my mind (aside from last minute details) and that is NETWORKING.

This is our largest conference of the year, so it presents a LOT of opportunities for our delegates to take advantage of the networking opportunities that are available to them just by showing up. But as with any marketing or business development activity, you only get out of it what you put into it. 

Yes, it would be nice if you could walk away from an event with little or no effort and have business thrown right into your lap, but it just doesn’t work that way (once in a blue moon, the stars will align and it will happen, but that’s luck, not networking).  

So today, I wanted to focus on some dos and don’ts of conference networking, in the hopes that whether you’re a consummate networking professional or a first timer, you’ll get something out of this list! 

I’m going to put these in bullet formatting for a quick list you can zip through, so let’s go! 

 

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Posted in Roundups

Week of May 11, 2015 on ILNToday – A Roundup!

We’re closing in on our Annual Meeting, and it’s hard to believe it’s that time again! We’ve got a great turnout of delegates, and I’m excited to see so many of our lawyers in a short few days! 

I’ve also got a big announcement here next week, so stay tuned to this space – particularly on Wednesday evening. You won’t want to miss it! 

But today, let’s take a look at the top posts for this week from ILNToday! 

 

Posted in Firm of the Month

Firm of the Month – EXPLegal – Italy!

We are pleased to announce that our firm of the month is EXPLegal, our host for the 2015 ILN 27th Annual Meeting in Taormina, Sicily!  

 
May/June 2015

ILN Firm of the Month – EXPLegal – Italy!

The ILN is proud to announce our latest firm of the month, EXPLegal – Italy!  

Active in Rome and Milan, EXP Legal is a modern and innovative professional reality that encapsulates the concepts behind its name such as: EXPerience, EXPerts, EXPertise, all poised to meet the EXPectations of its clients. 

Uniquely, EXP Legal provides legal assistance in Italian as well as in English, French, Spanish and Portuguese, upon request. Its multidisciplinary and global approach is typical of the new professional structure that leverages the professional experience of its lawyers and other experts that seamlessly work together to provide its clients with legal and strategic assistance in domestic and cross-border transactions. All the firm’s members are all well versed to operate within different jurisdictions. In many ways, the Firm acts as a convening platform whereby it uses its experience to select and coordinate the best multidisciplinary teams of experts to best serve its clients.

EXP Legal now brings the experience of a consolidated team of new professionals, advising on new areas of practice such as information and communication technology, international taxation and tax planning and media and entertainment.

Currently, EXP Legal advises on the following practice areas: corporate law, commercial law and contracts, M&A, banking and finance, restructuring & bankruptcy, media, sport and entertainment law, telecommunication, information and communication technology, international taxation as well as international and diplomatic organizations, litigation and arbitration. 


Main Contacts at EXPLegal and More…

 

Learn More…
Full descriptions of EXPLegal’s services, expertise, and lawyer profiles are available on their ILN profile.
Antonello Corrado
Antonello Corrado

Email: 
ACorrado@explegal.it

Telephone: +39 (06) 68 76 917

Practice Groups: Corporate, Finance, International Trade, Nonprofit & NGO, Litigation and Arbitration

Giorgio Cherubini

Giorgio
Cherubini

Email: 
GCherubini@explegal.it

Telephone: +39 (06) 68 76 917

Practice Groups:
Restructuring & Bankruptcy, Corporate & Commercial, Litigation and Arbitration, Trusts & Estates

 

Alan Griffiths

ILN Executive Director, Alan Griffiths says…

"The strong program that EXPLegal has put together for our Annual Meeting in Taormina, Sicily represents the two sides of the ILN coin: deep personal and professional relationships and in-depth discussions of legal topics of interest. We look forward to joining them at the end of May for an excellent Conference.


Contact Us
The International Lawyers Network is an association of 91 high-quality, full-service law firms with over 5,000 lawyers worldwide. The Network provides clients with easily accessible legal services in 67 countries on six continents. The ILN – where lawyers become friends. 
International Lawyers Network | 179 Kinderkamack Road | Westwood, New Jersey, 07675
(201) 594-9985 | (201)  740-9765 | www.ilntoday.com
 

 

Posted in Two for Tuesdays

Two for Tuesdays: Freshen Up Your Content Marketing

As I was doing some reading on content marketing, I came across this post from almost a year ago, which is, ironically, about staying current with your content marketing to avoid becoming a dinosaur.

And while it’s true that it’s important to stay on top of the trends and "hot" ideas in content to make sure that what you’re producing is being consumed and shared, there are some excellent tips in there that lawyers, firms and law firm professionals will find of use in their own content marketing strategies, and are actually still fairly current. 

Today, let’s look at two of them. 

Tip One: Make your Content Mobile-Friendly

It was true in June of 2014, and it’s even more true now – people are accessing content from their mobile devices. Some statistics for you: 

 

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Posted in Roundups

Week of May 4, 2015 on ILNToday – A Roundup!

This week started out on a high note, with a trip to San Diego to have lunch with our IP lawyers attending the International Trademark Association Conference there. It was our largest and most successful lunch to date, with many of them telling me it was the highlight of their conference, and it was certainly the highlight of my week! 

I always enjoy the opportunity to sit down with my lawyers, especially the ones that I normally don’t see at our conferences during the year – and at an event as huge and crazy as INTA, they like a break in the chaos to have a nice lunch with their ILN colleagues! 

So while they weren’t contributing to our excellent content line up this week, you’ll see more from them next week. And in the meantime, we do have a great round up for you! 

 

Posted in Rainmaking Recommendations

Rainmaking Recommendation from Jaimie Field: Is Networking For Business Obsolete?

Today, I’m bringing you a rainmaking recommendation from expert Jaimie Field, and it’s an important one – she asks the question "Is networking for business obsolete?" 

Her answer, and mine, is of course, no. But if you’re heading to events, bringing back a list of business cards and wondering why the phone doesn’t ring off the hook, you’re doing it wrong. Read further to learn more – and I’d advise my IP lawyers who joined me for a very successful networking lunch on Monday afternoon to especially pay attention to Jaimie’s advice at the end, to make the most of the connections you fostered! 

***

Many attorneys, with whom I work, have told me that networking is not working for them. To which I say: “You are doing it wrong.”

Most attorneys, and actually most people, attend networking events and collect business cards. Then, they expect their phones to ring with new business pouring in. That’s not the way it works.

 

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