General Counsel Corner: Selecting Outside Counsel

Today, we welcome to the General Counsel Corner Tina Rao, the Chief Counsel, Healthcare for Maxim Healthcare Inc

Our question to Ms. Rao was: 

What is your process for selecting outside counsel?"

She let us know that: 

There are many ways that you can select outside counsel but personal relationships and connections are most significant. Additionally, showing expertise as a subject matter expert in a particular area by writing articles and client alerts are helpful. Once engaged in a matter, regular communication updates are a must. It is very off-putting if you find out after the fact that motion was filed and you were not alerted."

Ms. Rao's response is something that we've heard a number of times - "personal relationships and connections are most significant." But she further expands that, suggesting, as we would expect, expertise is important - and showing that expertise through articles and client alerts is helpful.  

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Two for Tuesdays: Tips from Taylor Swift

The more I see of Taylor Swift, the more of a marketing genius I realize she is. And not just because I can't get "Shake it Off" out of my head this week. There are a few things that Taylor does that create rabid loyalty among her fans - and I mean rabid. 

Before you start asking what Tay-tay and her music have to do with the law, first, ask yourself what it would feel like to have your clients feel the same way about you as Taylor's fans feel about her? What if your clients trusted you so implicitly that they never took their business to anyone else? What if they called you first before making a business decision, because you're their trusted adviser? What if your clients lined up every time you wrote or spoke, because they knew what you had to say was that valuable? 

While I don't picture your clients lining the streets of your offices and swooning at the mere sight of you anytime soon (though the image of that does bring a smile to my face), there are a few things that Taylor does REALLY well that you can adapt to your own business to help drive client loyalty. Let's look at two of those tips today. 

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Week of October 13, 2014 on ILNToday - A Roundup!

It's a beautiful fall day here in the northeast, and since it's Friday, you know what that means - time for a roundup! It's been a big week of content here, so you're getting a top 7 this week! 

 

Rainmaking Recommendation from Jaimie Field: Time Pickpockets

As we seem to get busier and busier these days, this post from rainmaking expert Jaimie Field rings especially true. What are your time pickpockets? 

***

Way too many times have I heard the sentence, “I don’t have enough time for rainmaking and marketing activities” (Rainmaking Recommendation #62).

I have proven through mathematics this isn’t true (Rainmaking Recommendation #91), I have told you that you don’t need to spend inordinate amounts of time on rainmaking activities to make a difference to your book of business (Rainmaking Recommendation #5), I have even told you to plan your time (Rainmaking Recommendation #92).

Yet, I still hear that phrase over and over from clients.

 

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ILN Firm of the Month - LEADCO Legal Counsel, Vietnam!

 

   

 

 Member of the International Lawyers Network

The ILN is proud to announce our latest "Firm of the Month" - LEADCO Legal Counsel of Hanoi, Vietnam!

Leadco Legal Counsel (Leadco) is a Hanoi-based law firm established in 1992. It was one of the first domestic law firms to be founded after the implementation of the Doi Moi (renovation) economic reform policies of 1986. Today, Leadco is known as a full-service business law firm providing a wide variety of legal services for both individuals and organizations in Vietnam and abroad.

In Vietnam, Leadco ranks among the top domestic law firms with a long standing tradition and commitment to excellence. Leadco is the first choice for many leading companies, foreign law firms and organizations doing business in Vietnam.

Unlike more conventional law firms, they operate as a business, which allows them the flexibility to adapt to the realities of their clients. The key to their success is the ability to think, and act like their clients and be a true partner to them. Their client approach is one of their unique selling features.

The firm is committed to providing effective and efficient legal services with the highest standards of professionalism and integrity for their clients. Leadco is one of the most internationally experienced domestic law firms with a strong reputation in the private and public sector.

Full descriptions of LEADCO's services, expertise, and lawyer profiles are available on their ILN profile.

Lindsay Griffiths
Director of Global Relationship Management
International Lawyers Network

Lindsay Griffiths

 



Learn More

 

Main Contacts: 

Phan Nguyen Toan

Phan Nguyen Toan

Email: toan.pn@leadcolawyers.com
Telephone: +844 3942 5633

Practice Groups:
Corporate & Project Finance, Insurance, Energy, Cross-Border Transactions, Restructuring, M&A, Real Estate, Banking and Telecommunications

Alexander Legendre

Alexander Legendre

Emailalex.lg@leadcolawyers.com
Telephone: +844 3942 5633

Practice Groups:
Corporate, Commercial and Finance Matters

 
Alan Griffiths

“LEADCO Legal Counsel are a strong ILN member firm in the Asia Pacific region, and raise the profile of our Network with their membership." 

Alan Griffiths
Executive Director
International Lawyers Network

+001.201.594.9985

www.ilntoday.com

 

Two for Tuesdays: Leadership Lessons

As I mentioned last week, I had the good fortune to attend the LMA's 2014 Leadership Conference, which was a whirlwind of sessions and networking. I was able to meet some great people, and really get down to brass tacks for planning for next year (LOTS of exciting things to come!). 

But in among the planning and networking, we also had a couple of leadership sessions, which were incredibly valuable. I took away some great information, that I hope to be able to incorporate both in my work with the LMA as well as with my clients (ILN Specialty Groups, I'm looking at you). 

So today's Two for Tuesday involves leadership lessons I gained from last week's conference, and some tips on how to use them. 

Lesson One: Play to Your Strengths

Prior to the conference, we'd all taken a strengths assessment test called StrengthsFinder, which provided each of us with five themes and what makes us stand out within each of those themes (more on my results later).  On the first afternoon then, we welcomed Alycia Sutor of Akina Corporation, who walked us through how these strengths can lead to creating great teams. 

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Week of October 6, 2014 on ILNToday - A Roundup!

I'm back from our LMA leadership conference, and still mulling over what I've learned - I hope to share more of that next week!  We also are very excited to be welcoming a new member firm in Brazil this week - KLA - Koury Lopes Advogados!

But in the meantime, here are this week's top posts - enjoy! 

 

"Meet Me at Starbucks" - What We Can Learn

The truth is, I'm a BIG fan of Starbucks, so I'm predisposed to love this commercial.  But I think there's a very important message that we at law firms can learn from this ad, and communicate through our own marketing (without even needing a commercial of our own). 

Watch the spot, and see if you can guess what I mean: 

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Two for Tuesdays: Professional Development

As this publishes, I will be on a plane heading for the Windy City: Chicago.  As part of my involvement with the Legal Marketing Association, I'm fortunate to be able to meet with some of the leadership of the organization this week for a leadership conference, since I'll be joining the LMA's Technology Committee as Co-Chair for 2015! 

That got me thinking about professional development this morning - something that's important for all of us, but something we can easily forget or push to the background in our busy day-to-day lives.  I mean, who has time to add one more thing, right? 

But it's essential - U.S. News & World Report offered this great article three years ago, which is still relevant today. They say: 

It's easy to get complacent about professional development when you're employed. If you already have a job, why should you go above and beyond to improve your skills, especially if it's not required by your company?

"But making an effort to help yourself grow professionally will help you succeed, both in the short term and in the long term. And if you don't learn new skills and acquire new knowledge and experience, you're likely to fall behind your peers, which could be detrimental when you look to change positions."

 

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General Counsel Corner: Getting to Know Your Business

For our latest installment, we spoke with a general counsel who works closely with outside counsel.  We wanted to know, 

What is your preference for how a lawyer tries to learn more about you and your business?"

She told us that

In working with outside counsel, I encourage them to learn as much as possible about our business so they have context to give advice. The best lawyers ask thoughtful questions that invite us to give context and details, "Tell me how you would typically . . ."; "how would this scenario arise again, or how has it come up in the past." If the advice we get is not given in context, it will not be very practical."

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Week of September 29, 2014 on ILNToday - A Roundup!

We're still digging out after returning early this week from our 2014 ILN European Regional Meeting in Oslo, which was a smashing success.  But our lawyers have been continuing to plug along with producing some excellent content, which we're sharing over on ILNToday. Let's take a look at the top articles from this week! 

 

Client Service: Think Like a Client!

The advice to "think like a client" in order to improve your client service is not a new one - but today, I want to offer you a little bit of a twist on that advice, which will help you to up your game. 

The idea of thinking like your client can be a daunting one - while we all endeavor to understand our clients' challenges, concerns, and pain points no matter what field we're in, unless we've spent time there ourselves, we're only privy to second-hand knowledge (for the most part). 

But whether we've been on the client side in our own industries or not, we've all been and are clients - as lawyers, you are purchasers of various services, from consultants to building services to office products and more. In our personal lives, we are consumers of goods and services, including everything from groceries and electronics to personal care, travel, and more. 

I've asked you before to think of yourselves as the client in these cases, and to identify what it is you want from those interactions - things such as understanding of what you're really asking, common courtesy, on-time delivery, exceeding expectations, etc. 

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Rainmaking Recommendation from Jaimie Field: How do you want to finish the year?

On this rainy Wednesday here in New Jersey, it's only appropriate that we bring you another kind of "rainy" post - a rainmaking recommendation from expert Jaimie Field

***

Can you believe it? Today is the first day of the last quarter of the year!

Why is it when we were kids the time between September and June felt interminable, yet as an adult you wake up and all of a sudden it’s October 1st?

How do you want to finish the year?

All of those New Year’s Resolutions, all of those ambitions you promised to achieve, it’s still not too late to achieve your goals you had planned for the year. You can still accomplish what you would like before December 31st.

 

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Two for Tuesdays: Post-Conference Networking

We’ve been full of networking tips here at Zen lately with the ILN’s European Regional Meeting happening last week. It’s only fitting that I sum that up with some post-conference networking suggestions on this week’s Two for Tuesdays!

Tip One: Connect & Share

Any time you leave a conference, whether it’s an ILN conference or not, it’s hard to keep the momentum going as you face a mountain of work and personal responsibilities. It seems to get more and more difficult to step away from the office these days – I know I’m always trying to prepare to leave and spending time catching up when I return, even when I’m checking in and working the entire time I’m away!

But forgetting to do a few simple things after a conference can really take away from all of the headway you’ve made in networking. So add in these few things to your to-do list today (force yourself to do one each day, rather than trying to do them all at once!) and it will make a big difference in your efforts.

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Takeaways from the 2014 ILN European Regional Meeting

It’s Monday, so that means that the 2014 ILN European Regional Meeting is officially in the books. I want to offer a special thanks to our hosts at Okland & Co DA, and especially their managing partner, Tom Carsten Troberg.

As I was flying home yesterday, I had the opportunity to ruminate on the conference, and the takeaways I gained from the various presentations and social functions, and I wanted to share those with you today!

  • There is really no substitute for face-to-face relationship building: As you know, I love social media, and think of it as a great bridge for keeping connections going in between face-to-face interactions.

    But there’s no substitute for seeing your connections from around the world in person, talking about personal and professional things, laughing together, and experiencing a new city together. Not only do you get to know each other better (and get a richer understanding of the challenges and cultural differences facing your colleagues in other cities), but you leave with a warm feeling that reminds you to think of them first when making referrals or getting ready to pitch a client. So never think that your online or phone efforts will ever compare to time spent in each other’s company.

    Shared experiences will always win the day – particularly when those experiences involve Aquavit tastings and a mutual fear of lutefisk.
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