Posted in Roundups

Week of May 23, 2016 on ILNToday – A Roundup!

roundupWe’ve been busily getting ready for our Annual Conference here, so my apologies for the radio silence here at Zen! I promise to be back with new content as soon as I can come up for a breather. In the meantime, take a look at some of the excellent legal content from our member firms around the world:

Posted in Roundups

Week of May 16, 2016 on ILNToday – A Roundup!

roundupWe’re in the final stages of getting ready for our Annual Conference, which is in less than two weeks! So let’s jump right into the roundup!

Posted in Legal Marketing, Two for Tuesdays

Fixing the Two Biggest Problems with Legal Writers

photo-1447069387593-a5de0862481eEvery time I want to learn something about content marketing, I look to Neil Patel, co-founder of Crazy Egg, Hello Bar, and KISSmetrics, and author for the Content Marketing Institute. In one of his latest posts, Patel addresses “How to Fix the 4 Biggest Problems with Content Writers.” Since it’s a Two for Tuesdays post, it actually works out well that I only want to focus on two of his four identified problems, and translate them over for the legal industry.  Continue Reading

Posted in Firm of the Month

ILN Firm of the Month – Davis, Malm & D’Agostine, Boston, Massachusetts!

FirmoftheMonth1

May/June 2016

The ILN is proud to announce our latest firm of the month, Davis, Malm & D’Agostine, P.C. – Boston, Massachusetts!

Davis Malm is a premier full-service New England firm providing sophisticated, cost-effective legal representation to local, regional, national, and international public and private businesses, institutions, and individuals in a wide spectrum of business sectors and legal matters. Since its founding in 1979, lawyers at Davis Malm have practiced at the top level of the profession delivering successful results to clients through direct partner involvement, responsive client service, and practical and creative problem solving. Continue Reading

Posted in Roundups

Week of May 9, 2016 on ILNToday – A Roundup!

roundupWe’re less than three weeks away from our Annual Conference, which will be held this year in one of my favorite cities, Boston! We’re looking forward to meeting up with our delegates from all over the world, for an excellent conference, which means that at the moment, we’re deep in the final stages of making sure all of the final details are taken care of!

But I took a short break to bring you this week’s top posts from around the Network from ILNToday:

Posted in Conference/Webinar Session Re-caps, Legal Marketing, Social Media

Creating a Cohesive Digital Strategy Across Your Firm

bag-and-handsI love bringing guest voices to Zen to share some wisdom with you, and today, I am fortunate to introduce a legal marketer and friend of mine, Jennifer Simpson Carr. Jenn has led business development and communications efforts at national law firms for nearly ten years.  She has a passion for strategic communications and recently earned a Mini-MBA in Digital Marketing from Rutgers Business School.

I got to know Jenn when she was working with ILN member firm, Davis & Gilbert, in New York, and we’ve stayed in touch as her career and family have taken her all over the country. This is her first foray into blogging, offering an excellent recap of the roundtable session she led during last week’s Law Firm Marketing & Business Development Forum, with some important takeaways on creating a digital strategy across your firm. Let’s give her a warm welcome!  Continue Reading

Posted in Roundups

Week of May 2, 2016 on ILNToday – A Roundup!

roundupIt’s hard to believe the first week in May is over, particularly when it feels so much like the first week in April with all of this rain! But that’s also the perfect time to be checking in with your marketing & business development plans to see how things are shaping up as we begin a new month, to ensure that you’re continuing to move towards your goals!

Our lawyers are moving towards their goals of content production, so without further ado, here are this week’s posts from around the Network on ILNToday:

Posted in Roundups

Week of April 25, 2016 on ILNToday – A Roundup!

roundupIt’s a bit hard to believe that we’re already at the end of April, but it’s true! May is here on Sunday, and with it comes (hopefully) some sunnier weather after the grey week we’ve had and also our annual meeting of our Intellectual Property Group at the International Trademark Association’s Annual Conference, which I look forward to every year. Before we get to that, though, look for our IP bloggers right here in the roundup, along with other legal content from around the Network (see what I did there?):

Posted in Conference/Webinar Session Re-caps, Social Media

Video Isn’t Just for Hollywood…It’s for Lawyers Too!

photo-1459184070881-58235578f004These days, everyone is talking about video – whether you’re livestreaming or pre-recording, it’s something the legal industry can no longer ignore. And those law firms doing it well are ahead of the curve, and getting attention! So I didn’t want to miss the LMA’s session on “Video Isn’t Just for Hollywood,” with Lane Powell’s Jennifer Castleberry, ReelLawyers’ Bill White, and Sutherland’s Stephen DiGennaro.

The session description said:

Video isn’t just for Hollywood anymore. Let’s take a look at innovative and successful ways to incorporate video into law firm websites. Serving up what your user wants — and not what you want — is critical. Our panelists will talk strategy including what has worked and what hasn’t. You will walk away wanting to incorporate video into your website or wanting to change how you’re approaching this content medium which will become main stream for law firms in the next three years.”

For this content-loving legal marketer, that description focuses on the same theme that we’re always talking about here at Zen: the audience. So whether your content is the written word or the spoken one, you’ve still got to know who your audience is, and what they want.  Continue Reading

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