Posted in Two for Tuesdays

Use Social Media to Ignite Your Content Marketing

iStock_000021185501SmallIt’s no secret that I love social media – I was an early adopter, and I still regularly engage on Facebook, Twitter and Instagram. And it’s even less of a secret that I love content marketing, if 9 months’ worth of Two for Tuesdays’ posts have given you any indication.

The connection between the two is a fairly clear one – social media provides an excellent array of distribution channels for you to deliver your content to your intended audiences. That’s a lot of marketing-speak, I know, but basically, all I’m saying is that if you want to get the words, thoughts, and ideas that showcase what a smart, talented and passionate lawyer or legal professional you are in front of the people that matter to you, an important way to make that happen is by being in the same places they are.

We’re all pretty familiar with the standard ways to do this: You publish a blog post or an article, you grab the title or maybe you’re even more advanced and you say something unique about the piece, and you share it on Facebook, LinkedIn, Twitter, etc. with a trackable link and some hashtagged keywords. Maybe you share it again later in the day or in the week to make sure that it was seen by the right people, and you’ve checked back to engage with anyone who commented or shared it with their own audiences. Continue Reading

Posted in Roundups

Week of October 5, 2015 on ILNToday – A Roundup!

roundupIf you’ve been following along in international trade news this week, you’ll know that we finally have a deal on the TPP – very exciting stuff! That means that one of our top articles from this week on ILNToday comes from Gadens Lawyers in Australia, and Andrew Hudson, who has been following this very closely – it’s a must read. Take a look at that, along with our other top posts, from this week on ILNToday:

Posted in Rainmaking Recommendations

Rainmaking Recommendation from Jaimie Field: Fish Where the Fish You Want to Catch Are

Now that we’re into the final quarter of the year, you’ll either be deep into your planning for 2016, or just starting to plan (hopefully). Rainmaking trainer and coach Jaimie Field has some great advice for you in today’s rainmaking recommendation that you’ll want to pay attention to!


I know the title seems obvious; however, you’d be surprised at how many attorneys are casting their lines (i.e. marketing and rainmaking) in locations where they will never find clients for their practice.  They are practicing random acts of networking, writing articles which don’t create authority, wasting time on social media marketing without a plan, and meeting people both on and off -line who will never become clients or referral sources.

Actually, the reason why I am writing in this metaphor is because I was invited to go fishing today by one of my neighbors. And even though I have never been fishing before, I know I am not going to catch tuna in a lake (they are a salt water fish) and I am not going to catch catfish in the ocean (they are a fresh water fish).   You have to figure out what you want to catch and where they are.  Continue Reading

Posted in Two for Tuesdays

More Metrics: Beyond Navel Gazing

iStock_000016503756XSmallLast week, we talked about the importance of looking at your own metrics to tell you what content people are consuming, in order to further optimize what you’re producing.

But there’s more to metrics than your own content. While it’s immensely important to measure what you’re doing to ensure that it’s effective against the goals that you’ve set, there are two other areas that you want to look at in order to make your content truly effective.

Area One: Your Competitors

Last week, we looked at two areas that are important in reviewing your own content – social sharing and impact metrics. Using BuzzSumo and either a service like Impactana or a mixture of your content platform analytics and Google analytics, you can track and extract data and subsequent meaning from shares, likes, backlinks, views, downloads and more.  Continue Reading

Posted in Roundups

Week of September 28, 2015 on ILNToday – A Roundup!

roundupIt’s now the beginning of October, and that means it’s time to get out your business development plans and give them the final once over for the last quarter of the year. I did so at the beginning of the week, so I’m not asking you to do anything I haven’t already done myself. So after you read through this week’s top posts from ILNToday, grab your plan and your calendar, and organize the remainder of your biz dev goals and activities for 2015!

Posted in Law Firms

ILN Corporate Specialty Group Launches Second ‘Establishing a Business Entity: An International Guide’

iStock_000000865752MediumI’m thrilled to announce that the second edition of our Corporate Group’s “Establishing a Business Entity: An International Guide” is being released today!

This collaborative electronic guide offers a summary of key corporate law principles in 25 countries across the globe, serving as a quick, practical reference for those establishing an entity in these jurisdictions.  This latest edition now includes 25 countries, an expansion of the 18 featured in our original publication. We’ve added chapters in seven additional countries, including the Baltics, Eastern Europe, the UK and Asia. The ILN looks forward to the regular revision and growth of this comprehensive guide to make sure we are providing the most up-to-date information for our firms and their clients.

To view the guide, please click here:

You can also regularly see more of what our Corporate Group is publishing on our ILN LinkedIn showcase page here.

Co-Chaired by Charles Cowper of Gadens Lawyers in Sydney, Australia and Charles Wander of Fladgate LLP in London, the Corporate Group provides a platform for discussion among ILN members of Corporate Law matters in an international context, including mergers and acquisitions, commercial contracts and corporate governance, for a range of clients. The Corporate Group meets regularly at all ILN Annual and Regional Meetings and discusses issues of interest via their collaborative listserv.

We’re looking forward to subsequent editions of the guide and more discussion among our members!

Posted in Roundups

Week of September 21, 2015 on ILNToday – A Roundup!

roundupWe’re getting to the end of September, and you know what that means – Quarter 4 starts next week! Are you ready to head into the final quarter of the year with a bang, and really nail all of the goals that you set out for 2015?

Use next week to review your 2015 plans and see where you are, and we’ll talk about taking stock in a post or two. But first, let’s look at this week’s top posts from ILNToday!

Posted in Social Media

It’s Handled: How Confident Are You in Your Social Media Reputation?


SCANDAL – ABC’s “Scandal” stars Kerry Washington as Olivia Pope. (ABC/Craig Sjodin)

Yesterday, I had the privilege of moderating an LMA webinar with Lance Godard, the Client Relationship Manager for Fisher & Phillips, and Mark Elliott, the Director of Business Development & Human Resources at Eastman & Smith on “Reputation Management and Social Media.”

I consider myself a fairly savvy social media user, and a regular, responsible manager of my online reputation, but I learned quite a bit of new information during yesterday’s session, which I want to pass along to Zen readers for your benefit as well!

There are two sides to reputation management that you’re probably thinking of – one of those is crisis management, and this is what to do when someone does or says something damaging to the firm or their personal reputation online. That wasn’t the subject of yesterday’s session, but is also something you want to be conscious and aware of (there’s lots of resources for you out there on how to manage that).  Continue Reading

Posted in Two for Tuesdays

Stop…Collaborate…And Content Market

Photo by Kris Van de Sande

Photo by Kris Van de Sande

Lawyers and law firms often think of content marketing as a solo activity. While you may have a strategy that is firm or practice-wide, in general, you’re thinking of the producers of the content for that strategy as individuals.

But what about co-creating content?

I read a great piece today on 9 Free Tools to Co-Create Content, which not only included some great resources, but also some excellent inspiration on this Two for Tuesdays for ways we can be better content collaborators.

Before we get into the HOW, let’s talk about the WHY.

The article’s author, Ann Smarty, tells us that co-creating content can help you to achieve the following goals:

  • Build relationships with niche influencers (with whom you co-create content)
  • Create more diverse and in-depth content (easier to find more angles and discover more marketing channels)
  • Produce more content (collaboration improves your productivity)
  • Build more exposure (co-writers and co-editors more willing to promote the piece since they participated)”

Continue Reading