Week of February 23, 2015 on ILNToday - A Roundup!

It's Friday, so that means it's round up time! It's been such a big day here at the ILN, with the launch of ILN IP Insider, which means it's been a long week of preparation and planning, after months of design, testing, writing, analyzing, followup and more! Not to mention that we leave Monday for our Asia Pacific Regional Meeting in Shanghai next week! 

It's been a busy start to the year, to say the least, but that only means that great things are and will be happening around here! So before you head out for the weekend, please head over to ILN IP Insider to take a look, and then look through this week's top posts! 


ILN IP Insider Blog to Tackle Latest Global Intellectual Property Trends

I could not be more excited to announce that today, the Intellectual Property Specialty group of the International Lawyers Network is launching their first collaborative blog (indeed the ILN's first collaborative blog period!) - ILN IP Insider

It's been a labor of love with myself and our dedicated IP lawyers from around the world, to put together this resource for the latest in global intellectual property trends. 

The blog provides a variety of benefits, including: 

  • The latest legal intellectual property content and news from law firms around the world
  • RSS feeds to deliver highly targeted and specific content directly to your desktop
  • The ability to engage with ILN member authors through blog comments, email and LinkedIn

I'm thrilled to be launching ILN IP Insider today, and showcasing the strength and depth of the combined expertise of our IP lawyers.

You'll want to get a first look at the posts already published to the site: 

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Happy 6th Blogiversary to Zen & the Art of Legal Networking!

Today marks six years since Zen & The Art of Legal Networking made its debut in the legal blogging world. In some ways, it feels like it's been longer than that, while in others, the time has just flown! 

I've only ever marked this "blogiversary" three other times - on the second, fourth and fifth anniversaries, when I shared a sort of "state of the blog," things I had learned, and tips for blogging. Blogiversaries, like anniversaries, should be a time of reflection, so today has got me thinking about what I've learned in the past year, specifically six things I can share with you from Zen. 

Before I jump into that, however, I'll tell you another thing I learned today - the traditional gift for a sixth anniversary is candy! For those who know me personally, you'll know that I have a terrible sweet tooth, so it's a rather appropriate gift for me. Last year, for the 5th anniversary, I donated trees in honor of wood, and this year, I purchased some candy from my niece's school fundraising efforts to help her meet her goal!

Lesson One: Blogging is NOT Dead

I've heard whispers in a few corners recently that blogging is dead; that no one is really doing it anymore or at least not in the same way that they used to. But I beg to differ. I still see it as a hugely valuable component of any content marketing strategy, and one of the best ways to own your content and engage with readers. 

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Two for Tuesdays: Promoting Your Content

Staying with our theme of content marketing, today, I want to look at what happens once you've produced your content. It's not enough just to write, present or produce something smart and insightful - you've also got to promote it. 

That may feel a little bit icky, but it's important - it's not about tooting your own horn; it's about making your content available to those who may not be able to find it otherwise. And there are ways to do it without being pushy or obnoxious (which is very important). 

Through my RSS reader, I found a great website that offers a number of posts related to content marketing. Recently, there was one focusing on this very idea - "The Three Step Plan to Increase Your Content Marketing Reach" from Samantha Ferguson. 

Because it's two for Tuesday, we're just going to focus on the first two - but also because I think the third point might be pushing it a little bit for this audience. Let's not reinvent the wheel just yet! 

Before we get into the tips, I want to start with the why. Ferguson does an excellent job of explaining why promoting your content is so important: 

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Week of February 16, 2015 on ILNToday - A Roundup!

It's the coldest it's been here yet (we woke up to -18 degrees with the wind chill), and the weathermen tell us that next week will make today look warm. Oh dear. But I can't complain too much since I have friends in far colder climates, and a sister dealing with constantly freezing pipes in the same temps as I have. Here's hoping everyone with snow and cold is staying warm and frozen-pipe free! 

On to the roundup! 


Superbowl Commercials: The Ugly of 2015

And here we are, at the last of my Superbowl Commercials posts. We're talking about the worst of the worst of this year's Superbowl Commercials and while there are only a couple for a change, they are really doozies. 

I'll start with the least terrible of the two, to ease you into the cringing. 

T-Mobile: #KimsDataStash

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Rainmaking Recommendation from Jaimie Field: Your "Red Velvet Rope Policy"

It's the third Wednesday of February, so you know what that means - it's time for a rainmaking recommendation from expert Jaimie Field! Along with her recommendation, Jaimie is bringing us some exciting news: 

Marketing Field, LLC is being rebranded as The-Rain-Maker.

A new offering of services include:

  • Rainmaking seminars with ethics CLE’s (currently pending only in New Jersey) that are be held in your law firm’s conference room,
  • workshops,
  • one-on-one coaching,
  • group coaching,
  • and a VIP day in which you will meet with me and a host of other legal practice management and legal marketing professionals.

Congratulations Jaimie! Let's take a look at her latest rainmaking recommendation. 


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Two for Tuesdays: More Content Marketing Mistakes to Avoid

I'm rather liking this theme of content marketing for our Two for Tuesdays posts, so we're going to be sticking with that for a while!

Since the post I linked to last week offered us four mistakes to avoid when doing content marketing, and we touched on two of them, it only makes sense to revisit it to look at the final two in this week's post. As a reminder, the post was by Amanda Jesnoewski, owner of Velocity Media + Communications, on Startup Smart, who discusses "Four content marketing mistakes you need to avoid." Let's dive in.

Tip One: Write Your Own Content...But Use Others for Inspiration

This is a fine line - the best bloggers out there are the ones who are able to find inspiration in someone else's content and put their own spin on it (and subsequently create relationships with those amplifiers and influencers whose content they're linking to). 

But it's a delicate balance.


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ILN Firm of the Month - Zhong Lun Law Firm, China!

Our firm of the month will also be welcoming us to Shanghai in just about two weeks for the ILN's 2015 Asia Pacific Regional Meeting! Congratulations to Zhong Lun Law Firm!



 Member of the International Lawyers Network

The ILN is proud to announce our latest "Firm of the Month" - Zhong Lun Law Firm, China! 

Founded in 1993, Zhong Lun is a leading full service PRC law firm. With over 200 partners and 900 professionals strategically located in eight of China’s key corporate and financial centers and four international offices including Hong Kong, Tokyo, London and New York, they are consistently chosen as legal service partner by clients who require comprehensive services in an increasingly complex legal environment across the vast geographic area of China. Their major practice disciplines include Real Estate and Construction, Corporate Financing and Capital Markets, Mergers and Acquisitions, Private Equity and Venture Capital, Foreign Direct Investment, Banking and Finance, Structured Financing and Securitization, International Trade and WTO, Technology, Media and Telecommunications (TMT), Intellectual Property, Bankruptcy and Corporate Reorganization, as well as Dispute Resolution.

They are proud to serve a broad range of blue chip clients that include numerous Fortune 500 companies, banks and financial institutions as well as international organizations and government authorities. They strive to provide quality, efficient and practical legal advice on complex business transactions in China. Their outstanding work has achieved broad recognition. Their practices and lawyers are frequently cited and recommended in their respective markets by publications such as the Chambers Asia Guide, Asian Legal Business, Asia Law & Practice, International Financial Law Review and others.

 Full descriptions of Zhong Lun's services, expertise, and lawyer profiles are available on their ILN profile.

Lindsay Griffiths
Director of Global Relationship Management
International Lawyers Network

Lindsay Griffiths


Learn More


Main Contacts: 

Scott Guan

Scott Guan

Email: scottguan@zhonglun.com
Telephone: +86 21 6061 3068

Practice Groups:
Mergers & Acquisitions, Dispute Resolution, Capital Markets/Securities

Steven Huang

Steven Huang

Telephone: +86 21 6061 3085

Practice Groups:
Mergers & Acquisitions, Capital Markets/Securities, Private Equity & Investment Funds

Alan Griffiths

“Zhong Lun Law Firm is a truly excellent law firm, and a valued member of the ILN. All of us look forward to traveling to Shanghai in March as they host the 2015 Asia Pacific Regional Meeting." 

Alan Griffiths
Executive Director
International Lawyers Network




Week of February 9, 2015 on ILNToday - A Roundup!

Surprise! You're getting the roundup a day early this week because our blogging host is doing some exciting upgrades starting late tonight that will keep me from posting anything until next week. Not to worry, you can also expect a Superbowl Commercials review from me shortly as well. 

But in the meantime, here are the top posts from this week on ILNToday! 


Superbowl Commercials - The Bad of 2015

With this year's crop of commercials, there actually weren't too many that fell into the 'bad" category - the commercials were either pretty good or really terrible. But I did manage to find a few that I wasn't happy with. 

The first one on my list will surprise many people, because it made a lot of "good" lists and seemed to be a popular favorite: 

Snickers: The Brady Bunch

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Superbowl Commercials - The Good of 2015

I'm finally back with another Superbowl commercials post! In today's post, we'll cover my second tier commercials, those I'm calling the "good" of 2015. I'm going to look at three of them, as well as the lessons that lawyers and law firms can learn from them, and then I'll list the other commercials that I liked and would consider worth a watch. 

Always #LikeAGirl

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Two for Tuesdays: Content Marketing Mistakes to Avoid

Focusing on content marketing for last week's Two for Tuesdays worked so well that I'm doing it again this week. Today, we're looking at mistakes that you want to avoid making in your content marketing. I found this great piece by Amanda Jesnoewski, owner of Velocity Media + Communications, on Startup Smart, where she discusses "Four content marketing mistakes you need to avoid.

Her piece is excellent, but all of the marketing speak may scare of some lawyers - I'm here to tell you that her advice applies to you too. We're going to focus on two tips today. 

Tip One: Think Like a Publisher, Not Like a Lawyer

How many times do you watch a medical show on television, and see someone ask the doctor to "tell it to them straight," meaning  give them the diagnosis in layman's terms without all of the medical jargon? Lots, right? 

It's not because the person isn't smart enough to understand what a subdural hematoma is, it's just more efficient to tell them that it's a brain bleed. 


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Rainmaking Recommendation from Jaimie Field: The Super (Bowl) Card

I'm bringing you Jaimie Field's latest Rainmaking Recommendation a few days late thanks to a nasty bout of the flu that struck me last week - but it's a great one, so it's worth the wait! 


Today is my birthday – yes, this IS a blatant way to get you to send an email or make a comment
wishing me a wonderful day. And no, I am not telling you how old I am.

I was thinking about days we celebrate, particularly because of what occurred the other day.

Last Saturday, I received the most amazing card from a former client of mine, Alix Rubin. At first I thought it was a birthday card; instead it was a Super Bowl Card!! (You learned well, grasshopper.)

The card’s face was covered in footballs and inside the card said - Enjoy the Game.


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Two for Tuesdays: Content Marketing

During the Legal Marketing Association's Social Media Shared Interest Group's 12 Days of Social Media last year (say that three times fast), my friend Lance Godard predicted that 2015 would be the year of content marketing. And he's one smart guy, so I always listen to him. As he says: 

After all, content marketing has been around forever (long before that’s what we were calling it that, anyway). And we’ve been talking specifically about content marketing in the legal profession for a year or two at least. So why do we think it will change your life in 2015?"

Because it’s catching on in a big way (think LinkedIn Publisher, for starters)… And that means law firms - and legal marketers - are going to have a lot more competition for their written materials in 2015. They're going to have to stop taking a haphazard, 'let's-keep-tweeting-and-posting-on-Facebook-the-links-to-our-content" approach to getting their work in front of the people who buy their services. They're going to have to write better, to tell better stories, to articulate the skills they have to solve the problems their clients face, using the very language that those clients use to describe their problems. They - and that means all of us, too, - are going to have to get better at this, to spend more resources, to develop stronger strategies, to stop doing the things that don't work and start doing more of those that do."

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