It's another Two for Tuesdays, and we're finally into September! It doesn't feel that way here in New Jersey, where it's almost 90 degrees and very high humidity - this might not be so bad if I hadn't lost my furnace in a flood almost four weeks ago, resulting in NO air conditioning. The new furnace is being installed tomorrow and Thursday, but in the meantime, we are melting over here!
So let's try to stay cool by talking about Twitter. I saw two posts come through my RSS reader talking about new things on Twitter, so today's Two for Tuesdays will be two new things to check out over there!
Tip One: Take a look at Twitter's Analytics
Analytics may not interest you that much, but they should. People often make the mistake of thinking that the number of followers or connections is the measure of how successful you are on social media - but that's not the case.
Engagement and interaction with those followers IS, as well as being able to amplify what you're sharing. Analytics can help you to dig a little deeper, so that you can identify which of the platforms is working most successfully for you, and therefore, where you should be investing your time (and where it may make sense for you to invest a little less time).Continue Reading...