Posted in Roundups

Week of August 31, 2015 on ILNToday – A Roundup!

roundupOne week from today, we will be underway with the first full day of the ILN’s 2015 European Regional Meeting in Glasgow! Be sure to follow along on Twitter with the hashtag #ILNScots!

But until then, I’m bringing you our weekly roundup of top posts from ILNToday:

Posted in Two for Tuesdays

The Best Instagram Advice You’re Not Taking

photo-1427434948077-29d1f1a67f32Instagram.

You’ve probably heard of it, and you’re wondering, what does that have to do with lawyers and law firms? There’s no WAY that can be used for professional services marketing, right?

Think again!

If you’re not familiar with Instagram, it’s a photo-sharing social network that is available only on your mobile device (you can access it on your desktop, but you can’t actually post to it from your desktop). I’m a photographer as well as a legal industry professional (surprise!), so I have a soft spot for Instagram.

But that’s not the only reason it’s important. The statistics tell us that this social network is NOT to be ignored.

  • 300 million monthly active users
  • 70%  people outside of the US
  • 30 billion photos shared (yes, that’s BILLION)
  • 2.5 billion daily likes (again, BILLION)
  • 70 million photos, on average, posted daily

Continue Reading

Posted in Roundups

Week of August 24, 2015 on ILNToday – A Roundup!

roundupWho is ready for September to start next week? This girl sure is! We’ve got our European Regional Meeting in Glasgow coming up in less than two weeks, and I’m looking forward to seeing all of our delegates, some of whom may be in kilts (one can hope).

But first, we have two roundups to go!

Posted in Legal Marketing

Networking SUCKS. Now what?

Ahhhhhhh!!My mom hates the word “sucks,” but I’m using it in my title for effect – “what, Lindsay thinks networking sucks?”

Sure, sometimes. And I’m sure everyone else does too. Who doesn’t get fed up with all of the things we’re “supposed” to be doing every once in a while?

We go to events, and we’re supposed to be flashing a bright smile, asking about other people, handing out business cards, never missing a meeting or a meal – it’s exhausting. And you can get burned out.

Fast Company had a post on this by Lisa Evans last January, prime time for networking burnout, she says.

But I’d argue that the fall is just as easy to see burnout as any other time of the year. Everyone is back from their holidays, school is ramping up for the kids, work has gotten busy again for the rest of us with new projects, clients back in the office, and more demands on our time. Yes, we may start out the month of September feeling fresh and with the best intentions to network our hearts out, but who really wants to fit that into their busy schedule as well?  Continue Reading

Posted in Legal Marketing

3 Questions You Probably Have About Content Marketing

iStock_000019798838XSmall“Content marketing” is a huge and meaty topic, and it’s one that there are many, many facets to. We could talk about it for years (and I’ve already spent lots of Two for Tuesdays’ posts dissecting various aspects of it).

Today, I’d like to get a little bit back to basics, and look at three questions you probably have about content marketing, based on things I’ve wondered myself, things I’ve been asked, and conversations I’ve had with other legal marketers. Definitely add to the conversation on this one with additional questions you may have in the comments!

What IS content marketing?

We hear this term bandied about a LOT. It sounds fancy and it sounds very marketer-y, so I’m sure lawyers think “Yep, not for me!” and marketers think “Oh please, not something else I’m responsible for!” But the good news for law firms is that they’ve LONG been producers of content, and now we just need to refine the strategy and process a little bit to make it even more effective. Whew!  Continue Reading

Posted in Roundups

Week of August 17, 2015 on ILNToday – A Roundup!

roundupSomehow, not only are we at the end of the week, but we’re also almost at the end of August. Are you ready to start September off with a bang? From everyone I’ve been talking with, it’s actually been quite a busy summer (unusually busy), so that may have you feeling a bit behind the eight ball. Maybe take some time this weekend to get ready for all of the work, networking, and business development to come this fall! But first, read through these latest top posts from ILNToday!

Posted in Rainmaking Recommendations

Rainmaking Recommendation from Jaimie Field: Networking Not Working?

Today’s Rainmaking Recommendation from rainmaking trainer and coach, Jaimie Field, may be one of my all time favorites, since it addresses many of the complaints I hear time and time again about networking. If you think networking isn’t working for you, and these first few sentences sound familiar, read on!

***

“I go to networking events all of the time and I have never gotten a client from it.”

“I gave them my business card and they never called.”

“I don’t have time to network.”

“I hate going to networking events because I don’t like crowds.”

“Networking is a waste of time.”

If you have said any one of these phrases or heard yourself give an excuse similar to the ones above,
then your networking is not working. Continue Reading

Posted in Two for Tuesdays

Two Ways to Stop Your Headlines From Sending You Running for Cover

twofortueHeadlines.

If you’re a writer, you need them. But they can often be the bane of our existence. Especially in the legal industry, where we’re trying to balance the technical aspects of legal writing with attention-grabbing catchphrases that can sound a bit trite and silly.

And you want to do all of that in 120 characters or less, so that you can easily share that, plus a link to your content, on all social sites.

Not an easy task! Continue Reading

Posted in Firm of the Month

Firm of the Month – Fogler, Rubinoff LLP, Canada!

August/September 2015

The ILN is proud to announce our latest firm of the month, Fogler, Rubinoff LLP – Ontario, Canada!

Fogler, Rubinoff LLP is a full service law firm with offices in Toronto, Ontario Canada and Ottawa, Canada. They provide high quality legal services and advice to both established and emerging businesses and to individuals. Established in 1982 by the merger of the law firms of Siegal, Fogler and Rubinoff & Rubinoff, Fogler, Rubinoff LLP traces its roots to 1935 and 1928 respectively. Their long-standing history and reputation is the foundation for their current team, which now includes 112 lawyers strong and a support network of 128 legal and administrative support staff. They are now one of the 20 largest law firms in Toronto, but pride themselves on their entrepreneurial spirit and mid-size firm attitude. They are consistently named one of the Top 10 Ontario Regional Law Firms by Canadian Lawyer Magazine. They are also included in Best Lawyers Canada. Continue Reading

Posted in Roundups

Week of August 10, 2015 on ILNToday – A Roundup!

roundupWe’re looking at another very international roundup this week, with content from across the globe! So before you head out for another summer weekend, take a look at the top posts from this week on ILNToday:

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