Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network.
For our latest interview, we chose ILN member, Pavla Prikrylova of PETERKA & PARTNERS v.o.s. in the Czech Republic.
In one sentence, how would you describe your practice?
Our
Last week, a marketing manager posted a question to the Legal Marketing Association’s internal listserv – she wanted to know if there was a way to upload her attorneys’ bios to LinkedIn without them having to do it themselves. I was both surprised and disappointed to see someone in legal marketing ask this, because she’s missing the point of social media and as a result, not able to help the lawyers at her firm understand and use it for their benefit.
My response to her was the following:
“Unfortunately, I’m not going to give you the answer you’re probably looking for. Because LinkedIn is not just a directory of attorneys, I don’t think posting all of the members of your firm is a great idea. The key to social networking is engagement, whether you’re using LinkedIn, Twitter, Facebook or Martindale-Hubbell Connected. For LinkedIn to be effective for your firm, the attorneys need to be involved directly – posting their own information on their profiles, and then staying actively engaged by linking up with colleagues, former classmates, clients and friends and then sharing information with them like articles/blog posts they’re writing, seeing what those people are up to and commenting on it, joining relevant groups and participating in them by answering questions, posting articles they think are useful, etc.
Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network.
For our latest interview, we chose ILN member, Henning von Lillienskjold of DAHL Law Firm in Denmark.
In one sentence, how would you describe your practice?
Dahl is a
On Wednesday, May 12th, I was fortunate enough to attend a couple of sessions at American Lawyer Media’s Law Firm Marketing and Business Development Leadership Forum. The ILN was a marketing partner for the event, and I spoke on a panel called "Going, Going…Global? The Worldwide Marketing for Legal Services." Unfortunately, I have not yet mastered the art of tweeting from a panel I’m participating in (and so don’t have comprehensive notes for a re-cap), but the first session of the morning on the changing nature of in-house and outside counsel relationships was full of great takeaways for law firms and their marketing departments. If you’re interested in the full list of tweets from the conference, you can check out the #LCMO hashtag transcript.
On the panel were:
Continue Reading Re-cap of ALM’s Law Firm CMO Forum: Inside/Outside Counsel Relationship
Last night, I caught the end of Neil Cavuto’s show, when he told a story that made me think – he said that he was shopping for a Mother’s Day gift and went into a store. Both the store owner and his wife came over to him within the first few minutes to see if
Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network.
For our latest interview, we chose ILN member, Michael Samuel of Miller Samuel LLP in Scotland.
In one sentence, how would you describe your practice?
A bespoke niche practice