Ask Friday! The Social Media Tracking Edition

Posted on July 22, 2011 by Lindsay Griffiths

This week's Ask Friday! takes a bit of a turn - I'm asking the questions this time!  Check out my video below to see what it is I want to know...

 

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Valerie Nelan - July 22, 2011 8:40 AM

Hi Lindsay,
I man our firm's main Twitter account, and I do three things to track it:
1) Using the standard Twitter interface, I track how many new followers we have each month. (The main interface is still my go-to for finding new people/companies/industries to follow.)
2) Using bit.ly, I track how many click-throughs to our website we get from Twitter - this is also letting me compile long-range data on which tweets are the most effective.
3) Using TweetDeck, I track how many RTs and Mentions we get each month.

You can find us @Baker_Donelson, and me @ValerieNelan. Hope this is helpful!

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