January 2013

The Legal Marketing Association‘s Social Media Special Interest Group is at it again – this afternoon, they brought members an excellent webinar focused on combating internal politics – how to sell social media to your lawyers. 

Featured on the panel were moderator and LMA SIG leader, Gail Lamarche, of Henderson Franklin, an employment law attorney and social media maven from her firm, Suzanne Boy, and legal marketing expert, Jill Rako with Ohio-based Bricker & Eckler. 

Since these webinars are an LMA member benefit, I’m not going to delve as deeply into the recap as I traditionally would, but I do want to hit the highlights! Continue Reading Combating the Internal Politics – How to Sell Social Media to Your Lawyers

There’s been a lot of chatter over the last few years about the "new normal" for law firms, and what that might mean.  Yesterday, I was reading an interesting article at Above the Law, which addressed the idea that the new normal is a lot like the "old normal" (making the boom time an aberrance and not the other way around). 

While that part was enlightening (and I recommend reading the article in full), what I found most useful were the lessons that the author felt we’d learned over the past four years and advice for BigLaw firms in dealing with the new normal.  We all recognize that BigLaw and mid-sized firms are different, but in this case, the advice are very much the same for both. We’ve been hearing it again and again, so it’s definitely time to start making some changes (if you haven’t already), to remain competitive. 

Continue Reading Mid-sized firms and How to Adjust to the “New Normal”