Happy Tuesday all! I’m gearing up to head out to Chicago again for the Legal Marketing Association’s Practice Innovation Conference – also known as P3: Project Management, Pricing, Process Improvement. I’ll be blogging and live tweeting from the sessions on Thursday and Friday, so keep an eye out for some great content! 

But first, we’re switching things up again on this Two for Tuesdays with two must-read blog posts for this week.

  • Could law firm content become a joke? from Kevin O’Keefe (@kevinokeefe) at LexBlog: This post got me very fired up, as did a discussion that followed with some fellow legal marketers. I’m hoping to get a Wondering Wednesdays up tomorrow about it, where I’ll discuss my thoughts in full, but for today, I encourage you to head over there, read through Kevin’s thoughts and add your own in the comments there or here. 
     
  • Words of Client Service Wisdom from Mad Men’s Don Draper from Patrick Lamb (@valoremlamb) of Valorem Law Group: I’ll admit it, I’ve never watched Mad Men, though it’s on my list. But I’ve seen a number of lessons taken from the show and applied to legal, and I’m never disappointed. That’s the case in this post I read from Patrick Lamb this morning, which has some EXCELLENT lessons we can all learn for client service, thanks to quotes from Mad Men’s leading man. 

Check out those two posts today and feel free to add other must-reads in the comments below, as well as your thoughts about the above pieces! 

 

Tags: Blog Content, Client Service, Content Marketing, Suggested Reading, Two for Tuesdays
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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016, 2017, and 2022, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February 2009.

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