December 2014

You may recall that at the beginning of 2014, I put together five posts on my wishes for you for the coming year: 

More than wishes, these posts were full of challenges to you on how to make 2014 a better year professionally. So how did you do? Let’s see if I took my own advice in 2014…

Plan & Be Open

I am, by nature, a huge planner. I LOVE lists and keep them everywhere, and I enjoy the challenge of putting together a marketing and business development plan for the coming year. So this was a no brainer for me. 

Continue Reading 10 Wishes for 2014 – How did we do?

For today’s Two for Tuesdays, I’m cheating a little and giving you a preview of a post I’ve written as part of the 12 Days of Social Media, which the Legal Marketing Association‘s Social Media Shared Interest Group is putting together.  As a side note, our 12 Days posts are open to everyone (not just LMA members), and I encourage you to read through them – there are some great tips and tools in there! 

I’m responsible for the 8th Day of Social Media (which is tomorrow), and tasked with sharing 8 Helpful Hashtags. I’m not going to divulge any of the eight, but I will share with you some information on why you should care about hashtags, and two ways to use them.  If you’re not familiar with what hashtags are, definitely check out tomorrow’s Day 8 post for a primer. 

Why Care About Hashtags?

So who cares about hashtags anyway? Sure, it seems fun and funny to make up a hashtag here and there to add to your tweets or Facebook posts (#justsaying), but why should they matter to lawyers and legal professionals? I’m here to tell you that there are PLENTY of reasons.

Continue Reading Two for Tuesdays: What the Hashtag?

Somehow, it’s already December. 

I know, I can’t believe it either. But it’s true. And you know what that means – it’s time to review 2014 and prepare for 2015. A lot of people have already started this process, but I like to leave it until after our last conference of the year, so that I can incorporate as much feedback from my clients as possible. 

For me, December is a time of reflection. I take out my marketing/business development plan (which I have been reviewing throughout the year, not just this month) and take a good look at it. So in the shuffle to get through all of our year-end activities, try these two tips to have an even more productive 2015. 

Tip One: Review

While each new calendar year is a fresh start, there’s no better way to begin your planning than by taking some time to look back first. Hopefully, you’ve been regularly reviewing your marketing/business development plans, so you have an idea of where you stand in terms of accomplishments. Continue Reading Two for Tuesday: Review & Prepare