twofortueConsider today’s Two for Tuesdays to be your summer reading list – and it’s a short one. Sometimes, the best way to communicate someone else’s message is simply by sharing it with you, and that’s what I’m doing today!

When I’m looking for new ideas or inspiration in content marketing, I head straight to the articles section of the Content Marketing Institute. They know what’s going on. While not everything they say will always be applicable for lawyers and law firms, we can almost always extrapolate the message to fit with our day to day content marketing efforts.

One of the things that CMI does that I really like is that they do case studies of brands and their content marketing projects. Sometimes these ideas all feel a bit esoteric until we can see how other companies and firms have implemented it themselves. So the posts I’m sharing with you today in this Two for Tuesdays are just that – case studies for two brands that I hope you’ll check out and be inspired by, and maybe see how their content marketing projects can inspire your own efforts in your practices or firms.

Article One: ‘Will It Blend?’ Company Embarks on New Influencer Marketing Program

Article Two: Marriott’s Influencer Marketing Program Breaks the Mold: A Look at Their Strategy

You may notice a theme here – influencers. Content helps us to empower our audiences (in our cases as lawyers, law firms, legal marketers, etc. those are clients, potential clients, influencers and amplifiers) to share our content and become ambassadors for our reputations, our firms, and our work.

Take a look at what these companies are doing to achieve that, and think of how you and your firm could do the same thing – perhaps not in the same way, but how could you replicate the results (as they like to say on the Mythbusters)?  Feel free to share your suggestions in the comments!

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016, 2017, and 2022, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February 2009.