Lindsay Griffiths is the International Lawyers Network’s Director of Global Relationship Management. In this capacity, Ms. Griffiths works with the Network’s Executive Director to identify and implement marketing opportunities both internally and externally and develop new approaches to business development needs. Ms. Griffiths is actively involved in the ILN’s internal marketing “push-down” efforts, which provide more awareness of the ILN within member firms. In February of 2008, she developed the “ILNBriefs” series, which highlights member firms using a cartoon illustration of a funny law in various jurisdictions. The campaign won first place in the Internal Communications category at the Legal Marketing Association’s Your Honor Awards, considered to be the “Oscars of legal marketing.” She has also assisted in a number of other push-down initiatives, including the Network’s inaugural “ILN Day,” and the coordination and execution of two business development webinar series for member firms.
In terms of external marketing, Ms. Griffiths is has been actively focused on leveraging social networking technologies to benefit the ILN and its members. She has developed a strong network through Twitter, the 140-character micro-blogging service, which has led to referrals for member firms, greater exposure for the ILN within the legal industry, and connection to industry experts to draw on as conference speakers and consultants. Additionally, she facilitates the ILN Group on LinkedIn, to virtually network attorneys who are not ILN main contacts for their firms and she recently launched “Zen and the Art of Legal Networking,” a blog focused on topics of interest to the legal industry and relationship-building within the ILN. The blog is also home to “ILN-terviews,” a series of interview with ILN member firm attorneys.