Archives: Conference/Webinar Session Re-caps

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Using the Client Experience to Up Your Game

The final session that I’d like to share from the Legal Marketing Association’s Annual Conference this year focused on learning lessons from businesses outside of the legal industry – while there’s something to be said for understanding what your peers are doing within the industry, there’s a lot to be learned from other professionals as … Continue Reading

Creating a Cohesive Digital Strategy Across Your Firm

I love bringing guest voices to Zen to share some wisdom with you, and today, I am fortunate to introduce a legal marketer and friend of mine, Jennifer Simpson Carr. Jenn has led business development and communications efforts at national law firms for nearly ten years.  She has a passion for strategic communications and recently earned a … Continue Reading

Video Isn’t Just for Hollywood…It’s for Lawyers Too!

These days, everyone is talking about video – whether you’re livestreaming or pre-recording, it’s something the legal industry can no longer ignore. And those law firms doing it well are ahead of the curve, and getting attention! So I didn’t want to miss the LMA’s session on “Video Isn’t Just for Hollywood,” with Lane Powell’s … Continue Reading

Legal Marketing with Science!

Legal marketing is more than an art; it’s a science. Or so says Tom Shapiro of Stratabeat, Inc, who presented one of the four TED Talks during an LMA16 breakout session at the recent Annual Conference in Austin, Texas. According to the session description: The human brain processes information based on the work of more … Continue Reading

10 Ways to be a Legal Marketing Rock Star

The best session that I attended at the Legal Marketing Association‘s Annual Conference by far was “ROI: Measuring So You Can Better Manage,” with Equinox Strategy Partners‘ Jonathan Fitzgarrald (Full disclosure: Jonathan is a friend of mine, but whether I’d known him or not, this session was chock full of value). Per the conference guide: … Continue Reading

Marketing: Creating Moments that Matter

“What if we showed up and said ‘We’re human too’?” asked Deloitte CMO, Diana O’Brien during last week’s Legal Marketing Association‘s keynote presentation. It may seem like a strange message from a CMO when talking about marketing your brand, but like many of us, O’Brien has been emphasizing that the client experience is essential for marketing success – … Continue Reading

Creating a WOW Communications Program

Rather than bringing you our regularly scheduled “Two for Tuesdays” today, I’m continuing the roundup from the LMA New England Conference, with “Creating a WOW Communications Program,” another excellent session I attended. Whether you’re tasked directly with communications or not, the truth is that we’re all communicators in our firms – we all have messages … Continue Reading

Lead Nurturing Ecosystems – Moving Legal Marketing from an Art to a Science

As I’ve mentioned, the LMA NE conference was full of really meaty, thought-provoking content. One of the excellent sessions I attended was “Lead Nurturing Ecosystems – Moving Legal Marketing from an Art to a Science.” The panelists for the session were: Robert Algeri, Co-Founder, Great Jakes Melissa Croteau, Chief Marketing Officer, Nixon Peabody Linda Pepe, … Continue Reading

How Baseball is Like Legal Marketing – A Keynote

During the LMA NE conference, one of the sessions I was most looking forward to was the keynote with Adam Grossman, the Senior Vice President/Marketing & Brand Development, Boston Red Sox & Fenway Sports Management. It may seem like a stretch that legal marketing and baseball marketing have anything in common, but if you’re a regular … Continue Reading

What’s Your WOW Factor: Crisis Communications

During last week’s LMA NE conference, we were treated to quite a lot of high level, meaty content. Over the next few weeks, I’ll share recaps of the various sessions here, and I invite you to participate in the discussion! First up, we have the crisis communications panel that kicked off the conference on the … Continue Reading

Legal Marketing Goes Global – A Panel Recap

Today, I had the pleasure of attending (via Skype along with the LMA NJ City Group) the Metro New York’s presentation of “Legal Marketing Goes Global: Maximizing International Success for your Firm.” The session was a panel discussion (with questions from the audience throughout) that featured moderator Bob Robertson, the Director of Strategic Business Development … Continue Reading

Creating Natively Digital Brand Experiences – A Recap

Attendees at the Legal Marketing Association conference will normally shy away from any session that is entirely presented by service providers – but if that session is done by One North, they’re making a big mistake.  Not only are they always entertaining, but they assume the audience comes in with a high level understanding of … Continue Reading

Client Expectations in Today’s Marketplace – A Recap

On the second day of the LMA conference, I kept the client-related momentum going by heading straight into "Client Expectations in Today’s Marketplace" after the GC Panel. Presenting in the session were Laura Meherg and Nat Slavin of Wicker Park Group, and thanks to LMA, I can tell you:  Wicker Park Group consultants interview hundreds … Continue Reading

How We Buy What You Sell – and How That’s Changing – A Recap

I’m still recovering from the whirlwind that was #LMA15 – it’s always a festival of education, networking, mentorship, relationship-building, thought leadership, and having amazing, thought-provoking conversations about our industry and where its headed. And I love every minute of it. But one of my favorite parts, as you know, is the general counsel panel.  This … Continue Reading

Legal Technology – What’s Next?

Today, I’m bringing you the final installment of my recaps from the Viewabill webinar (recording and audio available here). We’ve learned some really interesting things about what both inside and outside counsel are thinking these days in this climate of change, and the conversations around all of these issues should continue – the one lesson … Continue Reading

Fostering Collaboration Between Clients and Lawyers: The Transparency Piece

Building on Viewabill’s last webinar session (audio and presentation recording here), they moved into a discussion of transparency, and its impact on the inside/outside counsel relationship. Per their session agenda, What role has sharing matters via Viewabill played in fostering collaboration throughout the legal process, and what overall impact has it had on your professional relationship … Continue Reading

The Buzz About Metrics

Following the first part of the Viewabill webinar (recording with audio available here), we headed into the next presentation, "Measuring Up." Viewabill says:  It may come across as unseemly to acknowledge, but at its core, the practice of law is a business. What are some key performance metrics that firms use to determine whether they … Continue Reading

Interplay Between Inside Legal Departments & Law Firms

After hearing about some of the trends inside legal departments during the first part of Viewabill‘s webinar last week, the moderator opened it up to all of the panelists for their thoughts. Since panelists included both those inside legal departments, and those in law firms, it was a fascinating look at the push and pull … Continue Reading

Trends in Inside Legal Departments

On Monday, I listened in on Viewabill’s inside/outside counsel webinar – it was a long one (two and a half hours), so I’ll be breaking up my recaps by session to share with you.  I love listening to inside counsel speak about the dynamics of their relationships with their legal services providers, and there were … Continue Reading

Development Strategies for Associates – A Webinar Recap

On Tuesday, we had the pleasure of welcoming David Ackert of The Ackert Advisory for a special webinar presentation on Development Strategies for Associates.  David began by sharing the agenda for the session, which included looking at:  Getting a head start: why business development at the associate level is so critical Leverage points: playing to … Continue Reading
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