Archives: Legal Marketing

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Using the Client Experience to Up Your Game

The final session that I’d like to share from the Legal Marketing Association’s Annual Conference this year focused on learning lessons from businesses outside of the legal industry – while there’s something to be said for understanding what your peers are doing within the industry, there’s a lot to be learned from other professionals as … Continue Reading

Lawyers: Everything You Know About Networking is Wrong

“Don’t talk to people you know.” “Follow up immediately.” “Meet as many new people as possible.” “Jump into social media.” Is any of this sounding familiar to you? As you head off to yet another networking event or conference, is someone admonishing you not to spend time with the people you know, but to get … Continue Reading

International Women’s Day – An Ode to Mentors

On this International Women’s Day, we reached out to some strong, smart women we know – the in-house counsel in our LinkedIn group – and asked them to say a few words about the mentors that they credit with helping them with their professional advancement. We’re all made better by the passion, guidance, and helping … Continue Reading

Build Your Dream Network: A Book Review

Avid readers of Zen will know that one of my favorite topics is networking. So I was immediately drawn to read J. Kelly Hoey‘s new book, Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World, when Mark Beese recommended it in his latest newsletter. I’ve been following Kelly since the early days of … Continue Reading

Associate BD Training: It’s Never Too Soon to Start

The ILN is extremely fortunate to have not only a lot of talented lawyers, but a number of other talented professionals as well. Included in that group are the hardworking marketing professionals at our member firms across the world. This year, I wanted to highlight some of their expertise in a series of guest posts … Continue Reading

Super Bowl Commercials – The Ugly of 2017

We are finally here at the “ugly” of the 2017 Super Bowl commercials – do you already have your list is mind? The first couple were really easy for me to come up with, and the last few were late additions after some extra thought was given to the crop of ads this year. No … Continue Reading

Super Bowl Commercials: The Bad of 2017

Now that we’ve seen our lackluster list of “good” Super Bowl commercials for 2017, let’s dive into the ones that I thought weren’t so hot. The majority of spots made it into my “mediocre” category, so it’s harder to choose “bad” and “ugly” ads this year than you might think – but I’ve buckled down … Continue Reading

Super Bowl Commercials: The Good of 2017

It’s that time of year again – the time when football fans mourn the end of another season with the pigskin and marketing fans rejoice because the best and brightest (usually) bring out the year’s highlights for strong ad campaigns. Also, guacamole tends to abound, and when is that ever a bad thing? 2017 was … Continue Reading

Law Firms: The Future is NOW

The “law firm of the future.” We’ve spent a lot of time talking about this in recent months, not because I find it to be interesting (which I do), but because other than my “Instagram for Lawyers” post, this has been the hottest topic on Zen this year. I had a conversation with a senior … Continue Reading

Holiday Networking is Coming.

The end of this week marks the beginning of December, and we all know what that means… Holiday party invitations are coming.  For introverts like me, holiday parties are probably not high on your list of exciting December “to dos” – it’s not that we don’t love them; it’s just that they’re rather exhausting. Extroverts may … Continue Reading

How Lawyers Can Win at Instagram Stories

Let’s try this one more time – I originally wrote this post last month – and let me tell you, it was great. Then, the internet gobbled it up, and as I hit “publish,” almost the entire post disappeared into the ether, never to be seen again. Since I was already limited on time that … Continue Reading

Law Firm of the Future: Move it or Lose It

“What they really need is leadership willing to make decisions.”  That’s what one reader feels is going to be required of the law firm of the future. And that’s true, isn’t it? Although it’s inherent in some of the responses we’ve seen from the authors included in HighQ’s book on Smart Law – in order … Continue Reading
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