Archives: Two for Tuesdays

Subscribe to Two for Tuesdays RSS Feed

Instagram: How Lawyers Can Use it & Get Noticed

With Instagram offering multi-account support (yay!) from within the app, it’s an appropriate time to talk about some marketing strategies for how to get noticed for using Instagram professionally. Instagram is my favorite social media platform, and if you’re not yet familiar with it, or using it, Wikipedia tells us that it is: a mobile, desktop, and Internet-based photo-sharing application … Continue Reading

Law Firm of the Future: Are You Ready?

We’ve spent several weeks addressing the potential characteristics that the lawyers and law firms of the future will require in order to be successful. Today, we look at the last two contributors to High Q’s book on Smart Law and the Law Firm of the Future, but I invite all of you to continue to … Continue Reading

Law Firm of the Future: Get Ready to Change

Up until this point, as we’ve looked at the “law firm of the future,” we’ve mostly focused on the idea that we can take what we’ve been doing and adapt or tweak it in some way, so that we can continue on our paths and just improve ourselves. We’ve talked about embracing technology, making things … Continue Reading

Law Firm of the Future: It’s About the People

The law firm of the future continues to be a hot topic of discussion, not just here on Zen, but among lawyers around the world. Both at our recent ILN European Regional Conference and the Association of International Law Firm Network’s (AILFN) Inaugural Summit, the questions of “what comes next?” and “how do we prepare … Continue Reading

Law Firm of the Future: Move it or Lose It

“What they really need is leadership willing to make decisions.”  That’s what one reader feels is going to be required of the law firm of the future. And that’s true, isn’t it? Although it’s inherent in some of the responses we’ve seen from the authors included in HighQ’s book on Smart Law – in order … Continue Reading

The Law Firm of the Future Will Need a Perfect Storm

We continue to delve into the characteristics that will make up the most successful lawyers of the future. Last week, it was curiosity, innovation, open-mindedness, and a willingness to learn, which all really overlap. Today, we’ll look at what two more of the leaders in HighQ’s book on SmartLaw had  to say in answer to … Continue Reading

The Right Way to be a Lawyer of the Future

A couple of weeks ago, I shared HighQ’s eBook on Smart Law, addressing the question “What do you believe lawyers and law firms need to do to prepare for the future of legal services?” My response to their question is that firms need flexibility, and today and over the next few months, I want to … Continue Reading

Tune in to (Two) Other Brands for Inspiration

Two weeks ago, we took a look at two brands (Rolex and Farmers Insurance) who are doing content marketing right, with the idea being that when we look outside the legal industry, we can often find transferable lessons that can be applied to our own strategy and execution to improve what we’re doing. The original … Continue Reading

Two Ways to Liven Up Old Content

Now that it’s starting to be the dog days of summer, and many of you are out on vacation (me included – I wrote this post in advance!), it can be easy to let your content slide a little bit. “Nothing is going on,” “Everyone is away,” “I’m too busy,” “I don’t feel like it” … Continue Reading

Two Tips for Identifying Influencers in Your Niche

If you produce content – for example, you write a blog, author articles, post tweets, create videos, write LinkedIn posts, etc. – you’ve probably heard or read at some point that it’s a good idea to connect with “influencers” in your industry to extend the reach of your content. “Influencers” are those who are perceived … Continue Reading

Two Steps to WOW Your Content Audience

For the last two weeks, we’ve look at four different ways to bring a WOW factor to your content marketing – in the first post, we focused on content, while in the second post, we looked at email marketing. In today’s post, we’re going to wrap up our WOW series, and look at two final … Continue Reading

Two Takeaways for Stellar Events Marketing

Last week, we looked at one of the entries that had been submitted and won for this year’s Your Honor Awards for the Legal Marketing Association. I liked the concept so much that I want to take the opportunity to do it again, this time with one of my other favorite entries: K&L Gates LLP’s … Continue Reading

Two Takeaways for Surveys as Content Marketing

Earlier this year, I had the pleasure of serving as a judge for the Legal Marketing Association’s Your Honor Awards. These awards are the “longest-running annual international award program recognizing excellence in legal marketing,” and it’s the second time I’ve been able to serve as a judge. I enjoy it not only because of the … Continue Reading

Fixing the Two Biggest Problems with Legal Writers

Every time I want to learn something about content marketing, I look to Neil Patel, co-founder of Crazy Egg, Hello Bar, and KISSmetrics, and author for the Content Marketing Institute. In one of his latest posts, Patel addresses “How to Fix the 4 Biggest Problems with Content Writers.” Since it’s a Two for Tuesdays post, it … Continue Reading

Two Ways to Make Social Media Work for You

Although social media has been around for a while (and isn’t going anywhere), there’s still this idea in the legal industry and even among many legal marketers that it’s a game, or a waste of time. But social media, when used strategically and correctly, can actually be about relationship-building and business development. I could go … Continue Reading

Two Tips to Add Personality to Your Content

One of the greatest criticisms you hear for legal content is that it’s lacking in personality. Lawyers have the talent and the intelligence to communicate their valuable legal expertise, but often, their passion for the subject doesn’t translate well for someone who’d prefer that they “give it to them straight” instead of filling an article, … Continue Reading

Two Ways Content Marketing is Like Running

If you’ve been spending any time with me lately, you know that I’ve been running. A lot. I’m training for my first half marathon, which is in two and a half weeks, and yes, I’m nervous about it. I’ve never run that far (“that far” being 13.1 miles if you’re not familiar with the half … Continue Reading
LexBlog