Archives: Wondering Wednesdays

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Wondering Wednesdays: Content Marketing

In our second installment of Wondering Wednesdays, I answer the question "What is content marketing, and how can I use it successfully?" Content marketing is defined by the Content Marketing Institute as creating and curating valuable content to attract and retain clients. I would take it a step further and add that it’s also to … Continue Reading

Wondering Wednesdays: Making the Most of Your Membership

In our first "episode" of Wondering Wednesdays, we answer the question "How can you make the most of your memberships?" with three key points.   To make the most of your membership in an organization, I have the following three suggestions:  Attend events: in-person relationships are the most important part of making any membership worthwhile, so … Continue Reading
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