Tag Archives: Conference/Webinar Session Re-caps

Using the Client Experience to Up Your Game

The final session that I’d like to share from the Legal Marketing Association’s Annual Conference this year focused on learning lessons from businesses outside of the legal industry – while there’s something to be said for understanding what your peers are doing within the industry, there’s a lot to be learned from other professionals as … Continue Reading

Creating a Cohesive Digital Strategy Across Your Firm

I love bringing guest voices to Zen to share some wisdom with you, and today, I am fortunate to introduce a legal marketer and friend of mine, Jennifer Simpson Carr. Jenn has led business development and communications efforts at national law firms for nearly ten years.  She has a passion for strategic communications and recently earned a … Continue Reading

Legal Marketing with Science!

Legal marketing is more than an art; it’s a science. Or so says Tom Shapiro of Stratabeat, Inc, who presented one of the four TED Talks during an LMA16 breakout session at the recent Annual Conference in Austin, Texas. According to the session description: The human brain processes information based on the work of more … Continue Reading

Creating Natively Digital Brand Experiences – A Recap

Attendees at the Legal Marketing Association conference will normally shy away from any session that is entirely presented by service providers – but if that session is done by One North, they’re making a big mistake.  Not only are they always entertaining, but they assume the audience comes in with a high level understanding of … Continue Reading

Client Expectations in Today’s Marketplace – A Recap

On the second day of the LMA conference, I kept the client-related momentum going by heading straight into "Client Expectations in Today’s Marketplace" after the GC Panel. Presenting in the session were Laura Meherg and Nat Slavin of Wicker Park Group, and thanks to LMA, I can tell you:  Wicker Park Group consultants interview hundreds … Continue Reading

How We Buy What You Sell – and How That’s Changing – A Recap

I’m still recovering from the whirlwind that was #LMA15 – it’s always a festival of education, networking, mentorship, relationship-building, thought leadership, and having amazing, thought-provoking conversations about our industry and where its headed. And I love every minute of it. But one of my favorite parts, as you know, is the general counsel panel.  This … Continue Reading

Legal Technology – What’s Next?

Today, I’m bringing you the final installment of my recaps from the Viewabill webinar (recording and audio available here). We’ve learned some really interesting things about what both inside and outside counsel are thinking these days in this climate of change, and the conversations around all of these issues should continue – the one lesson … Continue Reading

Fostering Collaboration Between Clients and Lawyers: The Transparency Piece

Building on Viewabill’s last webinar session (audio and presentation recording here), they moved into a discussion of transparency, and its impact on the inside/outside counsel relationship. Per their session agenda, What role has sharing matters via Viewabill played in fostering collaboration throughout the legal process, and what overall impact has it had on your professional relationship … Continue Reading

The Buzz About Metrics

Following the first part of the Viewabill webinar (recording with audio available here), we headed into the next presentation, "Measuring Up." Viewabill says:  It may come across as unseemly to acknowledge, but at its core, the practice of law is a business. What are some key performance metrics that firms use to determine whether they … Continue Reading

Interplay Between Inside Legal Departments & Law Firms

After hearing about some of the trends inside legal departments during the first part of Viewabill‘s webinar last week, the moderator opened it up to all of the panelists for their thoughts. Since panelists included both those inside legal departments, and those in law firms, it was a fascinating look at the push and pull … Continue Reading

Trends in Inside Legal Departments

On Monday, I listened in on Viewabill’s inside/outside counsel webinar – it was a long one (two and a half hours), so I’ll be breaking up my recaps by session to share with you.  I love listening to inside counsel speak about the dynamics of their relationships with their legal services providers, and there were … Continue Reading

Development Strategies for Associates – A Webinar Recap

On Tuesday, we had the pleasure of welcoming David Ackert of The Ackert Advisory for a special webinar presentation on Development Strategies for Associates.  David began by sharing the agenda for the session, which included looking at:  Getting a head start: why business development at the associate level is so critical Leverage points: playing to … Continue Reading

Standing Out in a Sea of Content: A Webinar Recap

Yesterday, the LMA Social Media SIG group was treated to a wonderful webinar, which focused on the 2014 State of Digital and Content Marketing Strategy survey done by Greentarget, Zeughauser Group, and ALM. The webinar featured John Corey (@jecorey), the president and founder of Greentarget, and Mary K. Young (@MaryKYoungZG), a partner at Zeughauser Group.  But … Continue Reading

Bringing Law Firms “Back to The Future” of Social Media

Only one thing could bring me in from my vacation, and that was the Legal Marketing Association’s Social Media Shared Interest Group’s webinar with Peter Shankman (@petershankman) and Jasmine Trillos-Decarie (@jasminedecarie), entitled "Bringing Law Firms ‘Back to The Future’ of Social Media." I wasn’t alone in thinking that, if the tweetstream was any indication – … Continue Reading

Navigating the New Normal – Where to Start

The final session I attended at the P3 conference was TyMetrix’s "Navigating the New Normal – Where to Start." The panel was moderated by John Strange of Baker Botts, and included Holly Montalvo, TyMetrix, Peter Eilhauer, Elevate Services, and Toby Brown, Akin Gump.  The attendee guide reads:  As law firms navigate in the new normal … Continue Reading

Anatomy of a Business Case – Integrating P3 Discipline into Law Firm Business Strategy

We had high hopes for the final session on the first day of P3, with my friends Tim Corcoran (@tcorcoran), John Byrne (@johnmbyrne), Catherine MacDonagh (@CathMacDonagh) and Amy Hrehovcik (@hRovingChik) presenting – and we weren’t disappointed!  As per the attendee guide:  We will examine a typical corporate business case and how it incorporates internal and … Continue Reading

Driving Profitability through Pricing and Client Value

The second breakout session that I attended on Thursday morning at the P3 conference was "A Case Study on Profitability through Pricing and Client Value," presented by Redwood.  The program told us:  For years the legal profession’s main focus with respect to ‘profit’ has been on driving productivity and revenue. Well before the boom in … Continue Reading

Value-Based Pricing, Legal Project Management and the New Value Proposition

The first breakout session that I attended at P3 was "Value-Based Pricing, Legal Project Management and the New Value Proposition."  The session was presented by Doug Woods (Strategic Pricing Manager Ogletree, @dougwoodsCPA), Jim McGrew (Chief Marketing Officer, Ogletree), Ashley Tenney (Business Development Manager – Corporate Department, McKenna Long, @latenney), and Crissy Wolfe (Attorney, McKenna Long).  … Continue Reading
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