A photo by Ben White. unsplash.com/photos/4K2lIP0zc_kLet’s try this one more time – I originally wrote this post last month – and let me tell you, it was great. Then, the internet gobbled it up, and as I hit “publish,” almost the entire post disappeared into the ether, never to be seen again. Since I was already limited on time that week while we were in the throes of last minute conference prep, you can imagine the angst that caused me – and that also meant that I haven’t been able to bring myself to attempt to resurrect the post until now. But let’s see if we can do some justice to the original and get you excited about using IG stories.

In August, Instagram rolled out their new “stories” feature, affectionately referred to as “Snapchat for grown-ups.” We’ve already talked about why you may want to care about this, and how you can use them, so today, I want to look at a couple of accounts who are using IG stories really well now that we’ve had a couple of months to figure them out and talk about what advice you can appropriate from their examples.
Continue Reading How Lawyers Can Win at Instagram Stories

photo-1469013078550-305e63b7c8f7Back in February, we talked about how lawyers can use Instagram to get noticed. Instagram still continues to dominate when it comes to social media, and whether you’re using it yourself, or you just want to have a better understanding of how it works because your clients are using it, it’s a great tool. That being said, I still stand by what I said at the end of my last post:

In summary, while I doubt that Instagram is going to bring lawyers new business, it’s another tool to have in your arsenal, and one you should know how to use, especially with the staggering usage statistics that we see, and the new account-switching feature that will make it immensely easier for brands to use.”

Instagram continues to roll out new features to stay competitive with other social media tools, and one of those features is what we’re focused on today!
Continue Reading How Lawyers Can Embrace Instagram Stories