Tag Archives: LinkedIn

Networking with LinkedIn for Lawyers

Recently, I was asked to appear as a guest on a new podcast with Louise Kulbicki, which focuses on teaching non-native English-speaking lawyers “Legal English.” Paid members can also get access to further learning materials, including quizzes and transcripts. Our conversation centered on the importance of social media, and LinkedIn in particular, for making and … Continue Reading

Two Ways to Use LinkedIn to Attract Your Ideal Client

Of all the social media platforms out there, I’d venture to say that LinkedIn is the one that lawyers are most comfortable using. It has a reputation for being the most professional, and as a result, it’s had the widest adoption within the industry. In recent years, LinkedIn has really expanded their offerings, and provided … Continue Reading

A LinkedIn Challenge

Last week, I was listening to a podcast with Jabez LeBret, CMO of Get Noticed Get Found – the podcast was on the 5 Things You Should Never Do on LinkedIn, and of course the title got my attention. You’ll have to listen to the podcast to find out what those are – it’s only about … Continue Reading

Two for Tuesdays: More LinkedIn

The weather is finally beautiful here on this Two for Tuesdays – low humidity and low heat, just the way I like it!  Another thing I like, as you may know, is LinkedIn. Our first Two for Tuesdays post offered two tips for LinkedIn, and there’s so much to gain from it that I’m back … Continue Reading

LinkedIn or Left Out – A Recap

I’m bringing you another recap from LMA14 today – this one focused on "LinkedIn…or Left Out? An Opportunity to Big for Smart Firms to Ignore." The session description reads:  LinkedIn is radically changing the way General Counsel evaluates outside firms. Greentarget’s 2013 social media survey found that two-thirds of in-house counsel use LinkedIn on a … Continue Reading

LinkedIn 2.0: Efficient Strategies for Busy Lawyers – A Webinar Recap (Part I)

Apparently, this is the week for excellent webinars, because I had the privilege of attending another amazing one this afternoon. The LMA’s Social Media Shared Interest Group offered LinkedIn 2.0: Efficient Strategies for Busy Lawyers, featuring presenters David Ackert (@DavidAckert) of The Ackert Advisory and Jonathan Fitzgarrald (@JRFitzgarrald) of Greenberg Glusker, moderated by our own … Continue Reading

Two for Tuesdays – LinkedIn

We’re kicking off a new feature today here on Zen – Two for Tuesdays! I’ve given myself the assignment of sticking to an editorial calendar for the blog this year (everyone get excited!) and one of the regular posts I’d like to contribute is this one, which will cover two quick tips that you can … Continue Reading

Let’s Get Specific – On LinkedIn

Over the last couple of days, I’ve been working on developing a few sub-groups for our International Lawyers Group member group on LinkedIn.  These groups are online forums for our Specialty Groups, which member firm attorneys participate in throughout the year. As I’m developing the groups, I’m going through my LinkedIn contacts to invite those … Continue Reading

Tips for Tuesday – LinkedIn

This afternoon, I had the pleasure of sitting in on the Legal Marketing Association’s Social Media Special Interest Group’s (a long name, so we shorten it to LMA Social Media SIG) first webinar.  Our presenters today were my friends Gail Lamarche, the Director of Marketing for Henderson Franklin and Laura Gutierrez, Marketing Multimedia Communications Coordinator … Continue Reading

LinkedIn Tutorials – The Wrap Up

And here we are – with the exception of possibly one more post on My Travel from TripIt (which is still acting a bit wonky), we are at the end of our series on LinkedIn! I hope that you’ve gotten some useful tips, and you feel as though you’re starting to use LinkedIn to its … Continue Reading

LinkedIn Tutorials – Companies

We’re nearing the very end of our series on LinkedIn tutorials – so please let me know if you have any questions that you think haven’t been addressed, and I’ll answer them in our last LinkedIn post next week!  Today, we’re going to talk about the Company feature on LinkedIn.  There are a few different … Continue Reading

LinkedIn Tutorials – Answers

Another one of LinkedIn’s features is their "Answers" section.  This is a place where you can share business knowledge with others on LinkedIn – you can ask your question to get fast, accurate answers from your network and other experts, showcase your knowledge by answering questions, and stay up on the latest information in your … Continue Reading

LinkedIn Tutorials – Recommendations

And I’m back. It was a rather eventful week off for me here on the east coast, with a mild earthquake as I was staining my deck, and then having to evacuate because of Hurricane Irene over the weekend.  My thoughts go out to everyone still dealing with flooding, power outages and damage – I … Continue Reading

LinkedIn Tutorials – Groups

When groups were introduced on LinkedIn, it really revolutionized the way a lot of us used the site.  LinkedIn went from being a very one-dimensional platform to being a place where you could regularly engage with people who were interested in the same things that you are. The first group I joined was one of … Continue Reading

LinkedIn Tutorials – Is there an App for That? Part II

Following yesterday’s interlude about settings, we’re back to Part II of LinkedIn’s applications! I’ll focus on a few important ones, and briefly talk about the ones that might not be as meaningful for you.  We’ll start with Company Buzz. Company Buzz We’re going to be talking more about Twitter in a later series of posts, … Continue Reading

LinkedIn Tutorials – Some Important Settings

Although today’s post should be our Part II about applications, I’m going to take a bit of a break to talk instead about some settings.  I know we’re all concerned about (and should be) the settings that we have in these various social platforms, and one came to the forefront today – which I’ll get … Continue Reading

LinkedIn Tutorials – You’re Connected…Now What?

So you’ve got your profile almost complete and you’ve started to connect with people in your network…now what?  There’s so much more you can do with LinkedIn, but we’re going to start with what I think is the most important – engaging.  There are a few ways you can do this, including answering questions and … Continue Reading
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