Last week, we focused on how to freshen up your content marketing through curation and focusing on being mobile-friendly. Today, I’m using that same post from Entrepreneur as inspiration to encourage you to think differently about content marketing with these two tips.

(And, as a side note, you’ll want to keep an eye on this space late tomorrow for some big Zen news!)

Tip One: Use Rich Media

It sounds like buzzwords, but don’t panic – I’m talking about things like video, and that’s no reason to be scared. Video is an amazing way to add depth to your content, and even repurpose a lot of the work you’re already doing. 

For example record, or re-record, a presentation that you did on a substantive topic and break it up into manageable pieces that you can post to your blog and share via social media. Bonus points for getting your firm to include these in your firm bio to give visitors even more insight into who you are. 

Take a piece you recently wrote on some new legislation and distill it into a 2-5 minute soundbite that you record and upload to Vimeo or YouTube and share. Continue Reading Two for Tuesdays: Think Differently About Content Marketing