When I attended the general counsel panel a couple of weeks ago at the LMA’s Annual Conference, I was happy to hear that the moderators would be spending some time focusing the panelists on discussing social media, and their use of it in their outside counsel relationships.

I’m going to delve into that discussion more in a future post, but today, I wanted to talk about the results from Greentarget, Inside Counsel, and Zeughauser Group’s In-House Counsel New Media Engagement Survey results, which were released last week. I pay very close attention to this survey because let’s be honest, social media isn’t going to matter one whit to my clients if their own clients aren’t paying it any attention. 

This year’s survey results reaffirmed both the comments of the three general counsel at the LMA Conference, and my anecdotal experience, which I often share with my attorneys. Today, let’s look at a couple of highlights. To see the survey results in full, click hereContinue Reading It’s Here! — A Look at the 2012 In-House Counsel New Media Engagement Survey

There are still people out there who think social media is not for professionals.

C’mon, admit it. 

All right, so the likelihood is that those people aren’t reading this blog, because, after all, it’s part of that "social media stuff." But how many of you who have dipped your toe in the water (i.e. joined Facebook, staked your claim on your Twitter name, filled out your LinkedIn profile) are using social media? And how many of you are blogging…regularly? 

I’m sure more than one of you mentally raised your hand as you read that. 

And I’m sure some of you who did are still wondering why the heck you would want to use social media anyway.  So let’s talk about that for a little while. Continue Reading Let’s Be Social – A Look at the 2012 In-House Counsel New Media Engagement Survey