I may still be out of the office on vacation, but here’s a great recommendation from expert Jaimie Field! 

***

Want to hear a scary fact? There are only 54 days left to this year.

We are coming down to the end of 2012. What did you do this year to grow your book of business?

You need to conduct your own review of your activities.

If you work in a firm, you may be required to have an “Attorney Review” to determine what you accomplished in 2012. If you are a solo practitioner, you should consider doing this exercise on your own.

Performing your own Attorney Review will help you determine:

  • what you did this year that worked to bring in new clients;
  • what didn’t work ; or most importantly,
  • If you did ANY of the work necessary to build your book of business.

Most attorneys have a tendency to get caught up in the day-to –day practice of law: Writing briefs or contract, researching the law, litigating cases, etc.

This means they do not take the time to do the activities: blogging, social media, networking, public speaking, writing articles, meeting with referral sources, etc., that will lead to more business.

You need to be honest with yourself. Do not make judgments; just determine whether you actually did the tasks you would need to do to build a book of business on a consistent basis. Just blogging occasionally, or going to a networking event but not following up with the people you met, or using Social Media to meet the people you want to meet on a consistent basis, will not help you grow your client base. (Think of it this way: most people do not wake up good at a particular hobby – like golf, or playing an instrument. You have to practice consistently, possibly take lessons, and learn from your mistakes, in order to get better.)

Once you have figured out whether you did (or didn’t) do the work necessary and what worked (or didn’t) you can begin to plan for next year.

And the first part of your plan just may be committing to do the things you need to do.

Please forward this information to a colleague who you think would benefit; It must be forwarded it in its entirety. All information is the copyright of Marketing Field, LLC © 2012

Rainmaking Recommendations are sent the first and third Wednesdays of the month. They are bite size tips that when implemented will cause you to make rain. To learn more about Rainmaking, Goal Setting and Achieving the Life you want as an Attorney please contact Jaimie B. Field, Esq. If you have missed any of the previous Rainmaking Recommendations you can find them at www.jaimiefield.com The Enlightened Rainmaker Blog.

 

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016 and 2017, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was recently chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.