I may still be out of the office on vacation, but here’s a great recommendation from expert Jaimie Field! 

***

Want to hear a scary fact? There are only 54 days left to this year.

We are coming down to the end of 2012. What did you do this year to grow your book of business?

You need to conduct your own review of your activities.

If you work in a firm, you may be required to have an “Attorney Review” to determine what you accomplished in 2012. If you are a solo practitioner, you should consider doing this exercise on your own.

Performing your own Attorney Review will help you determine:

  • what you did this year that worked to bring in new clients;
  • what didn’t work ; or most importantly,
  • If you did ANY of the work necessary to build your book of business.

Most attorneys have a tendency to get caught up in the day-to –day practice of law: Writing briefs or contract, researching the law, litigating cases, etc.

This means they do not take the time to do the activities: blogging, social media, networking, public speaking, writing articles, meeting with referral sources, etc., that will lead to more business.

You need to be honest with yourself. Do not make judgments; just determine whether you actually did the tasks you would need to do to build a book of business on a consistent basis. Just blogging occasionally, or going to a networking event but not following up with the people you met, or using Social Media to meet the people you want to meet on a consistent basis, will not help you grow your client base. (Think of it this way: most people do not wake up good at a particular hobby – like golf, or playing an instrument. You have to practice consistently, possibly take lessons, and learn from your mistakes, in order to get better.)

Once you have figured out whether you did (or didn’t) do the work necessary and what worked (or didn’t) you can begin to plan for next year.

And the first part of your plan just may be committing to do the things you need to do.

Please forward this information to a colleague who you think would benefit; It must be forwarded it in its entirety. All information is the copyright of Marketing Field, LLC © 2012

Rainmaking Recommendations are sent the first and third Wednesdays of the month. They are bite size tips that when implemented will cause you to make rain. To learn more about Rainmaking, Goal Setting and Achieving the Life you want as an Attorney please contact Jaimie B. Field, Esq. If you have missed any of the previous Rainmaking Recommendations you can find them at www.jaimiefield.com The Enlightened Rainmaker Blog.

 

Print:
EmailTweetLikeLinkedIn
Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles recruitment, member retention, and a high level of service to members. She is engaged in the legal industry to stay on top of trends, both in law firms and law firm networks.

In her role as Executive Director, she develops and facilitates relationships among ILN member firm lawyers at 90+ law firms in 67 countries, and seeks opportunities for member firms to build business and relationships, while ensuring member participation in Network events and initiatives. These initiatives include facilitating referrals, the management and execution of the marketing and business development strategy for the Network, which encompasses all communications, push-down efforts, and marketing partnerships, providing support and guidance to the chairs and group leaders for the ILN’s thirteen practice and industry specialty groups, the ILN’s women’s initiative, the ILN’s mentorship program, the management and execution of all ILN conferences, and more.

JD Supra Readers Choice Top Author 2019

During her previous tenure as Director of Global Relationship Management, the ILN has been shortlisted as a Global Law Firm Network of the Year by The Lawyer for 2016 and 2017, and included as a Chambers & Partners Leading Law Firm Network since 2011. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry, and was recently included in Clio’s list for “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful and useful.” Ms. Griffiths was recently chosen for as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.