Jaimie Field brings us another excellent rainmaking recommendation today, following her birthday on Monday (and yes, I was one of the five people who called her!). 

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Monday, February 4th was my birthday. I’m not saying this to get more birthday wishes.

In fact, I received:

  • 183 wishes on Facebook – to which I responded individually to each person with a thank you,
  • 5 birthday phone calls – 4 of them from my family members,
  • 3 physical birthday cards (I remember when I used to get dozens) – one from my parents, one from a company I frequent with a discount to use, and one from a rainmaking coaching client with whom I work
  • And one birthday text.

However, the one that made the most impact was the physical card I received from my client.   Someone who didn’t have to remember my birthday made it a point in her schedule to send me a card which made me smile; just receiving it in the mail made me happy.

It’s not that difficult to make an impact on your clients which can lead to more good will. Since you don’t have to remember their important days, just doing this will make them feel good. Good will leads to referrals.

And now there are companies out there who will do all of the work for you. You literally create a calendar of birthdays and anniversaries. They will give you choices of cards to send, allow you a space to write a personal greeting, and even send an email a few days in advance to remind you when to send out the cards. Then they send the physical cards out to your list.

Take the time to send a birthday card or an anniversary card. If you work with corporate clients, find out the month they started their business and send out a card on that anniversary. You will be surprised at the response you will get both in terms of their gratitude and in terms of referrals.

PLEASE FORWARD THIS INFORMATION TO A COLLEAGUE WHO YOU THINK WOULD BENEFIT; IT MUST BE FORWARDED IT IN ITS ENTIRETY. ALL INFORMATION IS THE COPYRIGHT OF MARKETING FIELD, LLC © 2013

Rainmaking Recommendations are sent the first and third Wednesdays of the month. They are bite size tips that when implemented will cause you to make rain. To learn more about Rainmaking, Goal Setting and Achieving  the Life you want as an Attorney please contact Jaimie B. Field, Esq. If you have missed any of the previous Rainmaking Recommendations you can find them at www.jaimiefield.com The Enlightened Rainmaker Blog.
 

 

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles recruitment, member retention, and a high level of service to members. She is engaged in the legal industry to stay on top of trends, both in law firms and law firm networks.

In her role as Executive Director, she develops and facilitates relationships among ILN member firm lawyers at 90+ law firms in 67 countries, and seeks opportunities for member firms to build business and relationships, while ensuring member participation in Network events and initiatives. These initiatives include facilitating referrals, the management and execution of the marketing and business development strategy for the Network, which encompasses all communications, push-down efforts, and marketing partnerships, providing support and guidance to the chairs and group leaders for the ILN’s thirteen practice and industry specialty groups, the ILN’s women’s initiative, the ILN’s mentorship program, the management and execution of all ILN conferences, and more.

JD Supra Readers Choice Top Author 2019

During her previous tenure as Director of Global Relationship Management, the ILN has been shortlisted as a Global Law Firm Network of the Year by The Lawyer for 2016 and 2017, and included as a Chambers & Partners Leading Law Firm Network since 2011. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry, and was recently included in Clio’s list for “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful and useful.” Ms. Griffiths was recently chosen for as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.