This morning, I’m bringing you another great recommendation from rainmaking expert, Jaimie Field, Esq!

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There truly is a difference between “doing your job” and “going the extra mile”. It is this difference that will skyrocket your rainmaking efforts as people begin to talk about the fact that you are no ordinary attorney.

How do you “go the extra mile”?

It’s not that difficult. It is truly the little things that count. For example you can:

  • Return a call or email within 24 hours (or have your assistant return the call and schedule time to speak with them);
     
  • Find out, prior to a meeting, what they like to eat or drink and make sure it is available to them at the time they come to visit;
     
  • Listen to them carefully for moments you can help them with something that has nothing to do with practicing law. For example, if their back is bothering them, refer them to a chiropractor. If a birthday is coming up, recommend a great restaurant. If they need a contractor to renovate their home, refer a reputable one.
  • Admit when something goes wrong and make sure to find a way to rectify it. Too often we try to sweep mistakes under a rug as we don’t want to be perceived as infallible as attorneys.
  • Don’t make promises you cannot or will not keep. You cannot win every case, and you don’t know the outcome. You can only rely on past experience.
  • Be genuinely thankful for the opportunity to work with them.

With almost 1.5 million attorneys practicing in the U.S. there are few things you need to remember:

  1. The number one reason people leave their attorney is “attorney indifference.” They can, and will, go elsewhere if they don’t feel like you are taking care of them;
  2. While statistics vary considerably, more people will talk about a bad experience than a good one.  And this is exponentially multiplied when you factor in the internet as a way to spread the news.  This can be a great way to make sure clients never come to your office again; and
  3. When you go that extra mile and you now have the ability to legitimately ask your clients for referrals.

How are you going to “go the extra mile?”

PLEASE FORWARD THIS INFORMATION TO A COLLEAGUE WHO YOU THINK WOULD BENEFIT; IT MUST BE FORWARDED IT IN ITS ENTIRETY.
ALL INFORMATION IS THE COPYRIGHT OF MARKETING FIELD, LLC © 2013

Rainmaking Recommendations are sent the first and third Wednesdays of the month. They are bite size tips that
when implemented will cause you to make rain. To learn more about Rainmaking, Goal Setting and Achieving
the Life you want as an Attorney please contact Jaimie B. Field, Esq. If you have missed any of the previous
Rainmaking Recommendations you can find them at www.jaimiefield.com The Enlightened Rainmaker Blog.

 

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles recruitment, member retention, and a high level of service to members. She is engaged in the legal industry to stay on top of trends, both in law firms and law firm networks.

In her role as Executive Director, she develops and facilitates relationships among ILN member firm lawyers at 90+ law firms in 67 countries, and seeks opportunities for member firms to build business and relationships, while ensuring member participation in Network events and initiatives. These initiatives include facilitating referrals, the management and execution of the marketing and business development strategy for the Network, which encompasses all communications, push-down efforts, and marketing partnerships, providing support and guidance to the chairs and group leaders for the ILN’s thirteen practice and industry specialty groups, the ILN’s women’s initiative, the ILN’s mentorship program, the management and execution of all ILN conferences, and more.

JD Supra Readers Choice Top Author 2019

During her previous tenure as Director of Global Relationship Management, the ILN has been shortlisted as a Global Law Firm Network of the Year by The Lawyer for 2016 and 2017, and included as a Chambers & Partners Leading Law Firm Network since 2011. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry, and was recently included in Clio’s list for “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful and useful.” Ms. Griffiths was recently chosen for as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.