As we start to see signs of spring (hopefully!), Jaimie Field challenges us to think about our rainmaking efforts and goals. In fact, on Monday, I took some time to review my marketing and business development plan for 2013, to make sure I was on track with my goals for the year, and set forth a plan for the next quarter. How are you doing on your plan?
One-quarter of this year is already gone.
For most of us in the world, spring is on its way (although on the East Coast of the United States, it seems like this won’t happen). What usually happens in spring? The flowers begin to bloom, the trees get their leaves back, and the world seems to come alive again.
What about your Rainmaking efforts?
Have they hibernated during the winter? Did you hunker down and not get out to network or meet with prospects, referral sources?
Did you neglect to service your blog? (I admit to not doing this myself – but please keep an eye on it for some new posts.)
Did you come up with every excuse in the book not to achieve the goals you set at the beginning of the year (did you even set goals at the beginning of the year?).
Maybe you can think of spring as a time of new growth. You can look at this time, when the weather becomes better, to renew your commitment to achieving your rainmaking goals.
So pull out the Rainmaking Plan that you began in January (or commit to creating one that you will start to implement now) and start to put into action all of the activities you know will grow your book of business.
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Rainmaking Recommendations are sent the first and third Wednesdays of the month. They are bite size tips that when implemented will cause you to make rain. To learn more about Rainmaking, Goal Setting and Achieving the Life you want as an Attorney please contact Jaimie B. Field, Esq. If you have missed any of the previous Rainmaking Recommendations you can find them at www.jaimiefield.com The Enlightened Rainmaker Blog.