Today, I’m bringing you another excellent rainmaking recommendation from expert, Jaimie Field, Esq., which is perfect timing, since I’m in Mainz, Germany at the moment for the ILN’s 2013 European Regional Meeting. 

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Rainmaking Recommendation # 86: Pick A Niche to Scratch Their (Legal) Itch (Part 1)

You cannot be all things to all people.

 

I’m sure you have heard the phrase:  “Jack of all trades, master of none.” This applies to the legal industry as well.  The day of the general practitioner is dead.  The law has become much too complicated to try to keep up with all of the changes in all of the practice areas. 

 

For the next few Rainmaking Recommendations, I will be providing the why, what, how and when of creating your legal niche starting today with the “Why” pick a niche.

  

When you narrow your focus to a specific niche – and the next recommendation will explain what a niche truly is – a number of positive results can take place:

 

  1. You actually widen your visibility within that group:  when you niche your practice into a specific practice area or specific industry or affinity group, you are fishing in a smaller pond than trying to be all things to all people.  

  2. It is cost effective:  It allows you to focus your resources (think money), time and energy on a specific group or industry.

  3. It levels the playing field:  whether you are a partner in a large law firm or a solo practitioner, once you become known in that niche as someone who has knowledge and can be helpful with the niche’s problems, the size of your firm will not matter.

  4. You can position yourself as an expert:   You can become knowledgeable about the legal issues that affect that niche.

Think about it this way: if you were experiencing heart problems, would you want to go to a doctor who is a general practitioner or would you call a cardiologist?

 

All information is the copyright of Marketing Field, LLC © 2013

 

Rainmaking Recommendations are sent the first and third Wednesdays of the month.  They are bite size tips that when implemented will cause you to make rain. To learn more about Rainmaking, Goal Setting and Achieving the Life you want as an Attorney please contact Jaimie B. Field, Esq.  If you have missed any of the previous Rainmaking Recommendations you can find them at www.jaimiefield.com The Enlightened Rainmaker Blog.

 

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016 and 2017, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was recently chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.