Jaimie Field continues her excellent series on niche marketing with this third installment! 

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In Rainmaking Recommendation # 86 we talked about Why Pick a Niche.

In Rainmaking Recommendation #87 we discussed What is a Niche

In today’s recommendation we will talk about HOW to pick a niche. 

There are many ways to pick a niche but here are some questions to ask yourself:

  1.  Who is your ideal client?  You need to define who it is you would like to work.  What does this group look like?  Is it based on a particular industry?  A socio-economic class?  I suggest that you pick two or three different groups of people with whom you are interested in working.  If you enjoy the people with whom you work and the practice you have chosen, you will become successful.
     
  2. Is your industry or niche big enough?  Do a little research.  Are there enough people in your chosen group to sustain a practice?
     
  3.  Who is your competition?  Are you competing for this niche with too many people?  Are you willing to do what it takes to set yourself apart in order to dominate this niche?  This is not to discourage you from going after this niche, but to determine whether you are willing to take the rainmaking steps necessary to do what you need to do to become known as the “go-to” lawyer. 

You may determine with these questions that there is too much competition, or that the niche isn’t big enough,  and that you would rather find a different niche (or even drill down further in a particular group) to go after.

Speaking of becoming a go-to lawyer and some tips on how to break into a particular niche, a colleague of mine, Cordell Parvin wrote a great blog “Who will become the “hot sauce” industry go-to lawyer”.   It is great reading and will help you understand that once you have chosen a niche you can find many ways to get the information and many methods of marketing yourself to that industry.   

Blogs you may have missed: 

The Shoemaker’s Kids Have No Shoes

Miley Cyrus as Marketing Genius and What You Can Learn For Legal Marketing

Please forward this information to a colleague who you think would benefit; It must be forwarded it in its entirety. All information is the copyright of Marketing Field, LLC © 2013  

Rainmaking Recommendations are sent the first and third Wednesdays of the month.  They are bite size tips that when implemented will cause you to make rain. To learn more about Rainmaking, Goal Setting and Achieving the Life you want as an Attorney please contact Jaimie B. Field, Esq.  If you have missed any of the previous Rainmaking Recommendations you can find them at www.jaimiefield.com The Enlightened Rainmaker Blog.

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016 and 2017, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was recently chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.