Today, we bring you another great recommendation from rainmaking expert, Jaimie Field, Esq!
As the year begins to wind down, you will see blog post after blog post about how to create a goal plan, marketing plan, rainmaking plan. I have written about it myself many times over the year (see
here, here, here, and here).
There are hundreds (and I do mean hundreds) of tactics you can use to grow your book of business. However, the most important aspect of your plan has to be you. You have to take your personality into account when you are creating your rainmaking plan.
If public speaking scares the bejeezus out of you, don’t do it. You will not be effective. In fact, you may even sabotage your efforts as people will perceive you as being nervous and unable to handle pressure. If you hate writing, don’t blog. If going to networking events is abhorrent to you, then don’t go.
What you should do is explore every rainmaking tactic out there and see what fits your personality and is most effective for you. I do suggest you get out of your comfort zone – network one-on-one, take a public speaking course or join toastmasters, write an article or white page. You may just find that you are really good at these rainmaking strategies and have just let fear stop you.
Rainmaking is a skill that can be taught. You have to be open to trying different ideas which may just bring you new clients.
But most importantly, be you.
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Rainmaking Recommendations are sent the first and third Wednesdays of the month. They are bite size tips that when implemented will cause you to make rain. To learn more about Rainmaking, Goal Setting and Achieving the Life you want as an Attorney please contact Jaimie B. Field, Esq. If you have missed any of the previous Rainmaking Recommendations you can find them at www.jaimiefield.com The Enlightened Rainmaker Blog.