Today, I’m bringing you another great post from Jaimie Field, Esq who advises us that we can’t do it all when it comes to rainmaking tactics. 

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There are so many marketing and rainmaking tactics which you could use to build a book of business:

  • Networking
  • Social Media
  • Creating Referral Systems
  • Entertaining for Business
  • Joining Referral Networks
  • Writing Articles & Blog Posts
  • Presenting Seminars & Public Speaking
  • • Email & Email Newsletters

And this is only a short list. (Stay tuned to the Enlightened Rainmaking Blog for more information on each of those tactics above, plus more, and how to use for business development.)

But you cannot do it all. What happens to most attorneys is that they hear about a specific rainmaking and marketing tactic and try it out. Maybe you went to a seminar or webinar where the host said this is fool-proof. When it fails to produce immediate results, you drop it like it was covered in poo and say: It doesn’t work.

Each one of the above tactics does work for both Marketing and Rainmaking purposes. However, expecting success on the first outing is like expecting to drop 100 lbs in one month. It’s unrealistic (and unhealthy).

My suggestion is for you to pick no more than 2 to 4 tactics and use them consistently. Which ones?

Which ones will you do on a constant and reliable basis? Which ones are you more likely to do the steps that are necessary to be successful with that strategy? Which ones will reach your target market most effectively?

Instead of trying each tactic by throwing it on the wall and seeing what sticks, find a strategy or two you enjoy and then use it on a regular basis. In addition to attracting more clients, you will find that you are less stressed about your Rainmaking activities. Two very big pluses.

PLEASE FORWARD THIS INFORMATION TO A COLLEAGUE WHO YOU THINK WOULD BENEFIT; IT MUST BE FORWARDED IT IN ITS ENTIRETY.
ALL INFORMATION IS THE COPYRIGHT OF MARKETING FIELD, LLC © 2013

Rainmaking Recommendations are sent the first and third Wednesdays of the month. They are bite size tips that when implemented will cause you to make rain. To learn more about Rainmaking, Goal Setting and Achieving the Life you want as an Attorney please contact Jaimie B. Field, Esq. If you have missed any of the previous Rainmaking Recommendations you can find them at www.jaimiefield.com The Enlightened Rainmaker Blog.

 

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016 and 2017, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was recently chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.