Today, I’m bringing you another great post from Jaimie Field, Esq who advises us that we can’t do it all when it comes to rainmaking tactics. 

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There are so many marketing and rainmaking tactics which you could use to build a book of business:

  • Networking
  • Social Media
  • Creating Referral Systems
  • Entertaining for Business
  • Joining Referral Networks
  • Writing Articles & Blog Posts
  • Presenting Seminars & Public Speaking
  • • Email & Email Newsletters

And this is only a short list. (Stay tuned to the Enlightened Rainmaking Blog for more information on each of those tactics above, plus more, and how to use for business development.)

But you cannot do it all. What happens to most attorneys is that they hear about a specific rainmaking and marketing tactic and try it out. Maybe you went to a seminar or webinar where the host said this is fool-proof. When it fails to produce immediate results, you drop it like it was covered in poo and say: It doesn’t work.

Each one of the above tactics does work for both Marketing and Rainmaking purposes. However, expecting success on the first outing is like expecting to drop 100 lbs in one month. It’s unrealistic (and unhealthy).

My suggestion is for you to pick no more than 2 to 4 tactics and use them consistently. Which ones?

Which ones will you do on a constant and reliable basis? Which ones are you more likely to do the steps that are necessary to be successful with that strategy? Which ones will reach your target market most effectively?

Instead of trying each tactic by throwing it on the wall and seeing what sticks, find a strategy or two you enjoy and then use it on a regular basis. In addition to attracting more clients, you will find that you are less stressed about your Rainmaking activities. Two very big pluses.

PLEASE FORWARD THIS INFORMATION TO A COLLEAGUE WHO YOU THINK WOULD BENEFIT; IT MUST BE FORWARDED IT IN ITS ENTIRETY.
ALL INFORMATION IS THE COPYRIGHT OF MARKETING FIELD, LLC © 2013

Rainmaking Recommendations are sent the first and third Wednesdays of the month. They are bite size tips that when implemented will cause you to make rain. To learn more about Rainmaking, Goal Setting and Achieving the Life you want as an Attorney please contact Jaimie B. Field, Esq. If you have missed any of the previous Rainmaking Recommendations you can find them at www.jaimiefield.com The Enlightened Rainmaker Blog.