Today, I’m bringing you another great post from Jaimie Field, Esq who advises us that we can’t do it all when it comes to rainmaking tactics. 

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There are so many marketing and rainmaking tactics which you could use to build a book of business:

  • Networking
  • Social Media
  • Creating Referral Systems
  • Entertaining for Business
  • Joining Referral Networks
  • Writing Articles & Blog Posts
  • Presenting Seminars & Public Speaking
  • • Email & Email Newsletters

And this is only a short list. (Stay tuned to the Enlightened Rainmaking Blog for more information on each of those tactics above, plus more, and how to use for business development.)

But you cannot do it all. What happens to most attorneys is that they hear about a specific rainmaking and marketing tactic and try it out. Maybe you went to a seminar or webinar where the host said this is fool-proof. When it fails to produce immediate results, you drop it like it was covered in poo and say: It doesn’t work.

Each one of the above tactics does work for both Marketing and Rainmaking purposes. However, expecting success on the first outing is like expecting to drop 100 lbs in one month. It’s unrealistic (and unhealthy).

My suggestion is for you to pick no more than 2 to 4 tactics and use them consistently. Which ones?

Which ones will you do on a constant and reliable basis? Which ones are you more likely to do the steps that are necessary to be successful with that strategy? Which ones will reach your target market most effectively?

Instead of trying each tactic by throwing it on the wall and seeing what sticks, find a strategy or two you enjoy and then use it on a regular basis. In addition to attracting more clients, you will find that you are less stressed about your Rainmaking activities. Two very big pluses.

PLEASE FORWARD THIS INFORMATION TO A COLLEAGUE WHO YOU THINK WOULD BENEFIT; IT MUST BE FORWARDED IT IN ITS ENTIRETY.
ALL INFORMATION IS THE COPYRIGHT OF MARKETING FIELD, LLC © 2013

Rainmaking Recommendations are sent the first and third Wednesdays of the month. They are bite size tips that when implemented will cause you to make rain. To learn more about Rainmaking, Goal Setting and Achieving the Life you want as an Attorney please contact Jaimie B. Field, Esq. If you have missed any of the previous Rainmaking Recommendations you can find them at www.jaimiefield.com The Enlightened Rainmaker Blog.

 

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles recruitment, member retention, and a high level of service to members. She is engaged in the legal industry to stay on top of trends, both in law firms and law firm networks.

In her role as Executive Director, she develops and facilitates relationships among ILN member firm lawyers at 90+ law firms in 67 countries, and seeks opportunities for member firms to build business and relationships, while ensuring member participation in Network events and initiatives. These initiatives include facilitating referrals, the management and execution of the marketing and business development strategy for the Network, which encompasses all communications, push-down efforts, and marketing partnerships, providing support and guidance to the chairs and group leaders for the ILN’s thirteen practice and industry specialty groups, the ILN’s women’s initiative, the ILN’s mentorship program, the management and execution of all ILN conferences, and more.

JD Supra Readers Choice Top Author 2019

During her previous tenure as Director of Global Relationship Management, the ILN has been shortlisted as a Global Law Firm Network of the Year by The Lawyer for 2016 and 2017, and included as a Chambers & Partners Leading Law Firm Network since 2011. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry, and was recently included in Clio’s list for “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful and useful.” Ms. Griffiths was recently chosen for as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.