"Yes, yes, yes" is what I said when I read Jaimie Field’s latest rainmaking recommendation, "YOU are a brand." Whether you like it or not, whether you think "branding" is a dirty word or not, everything you say and do affects how people think of you – affects the brand of "you." So have a look at Jaimie’s latest post!

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Regardless of whether you are in a large, midsize or small firm or a solo practitioner, you have a brand.

In fact, you ARE a brand. And personal branding is becoming more and more important in the second decade of the 21st century.

What your personal brand is: Your personal brand is what people think of when they think of you. It is how they would describe you to others.

What personal branding is not: It is not how you perceive yourself, but how others perceive you.

These can truly be two different ideas. It, therefore, becomes important that you control how you
want others to perceive you and what you want them to know you can do.

You need to begin to answer the following questions in order to control your personal brand:

  • Who are you?
  • What do you do?
  • How are you different from others?

However, when you are contemplating these questions, you have to determine who the “you” is that want the world to see.  This will help you determine what personal brand you want to begin to develop.

Once you have answered these questions, you need to begin to market your answers to your prospective clients and referrals sources – social media and blogging are two of the best methods for your personal brand to get noticed.

Please understand that personal branding requires authenticity. If you are a “jerk” in real life, you can never be the “good guy” as part of your personal brand. People will find out the difference and you will lose the credibility needed to create the trust you require for people to connect with and contact you. So, if you are jerk in real life – own it in some way in your personal brand. Think Howard Stern, for example.

Personal branding is basically marketing your personality and knowledge to others. Remember, people do business with people they know, like and trust.

PLEASE FORWARD THIS INFORMATION TO A COLLEAGUE WHO YOU THINK WOULD BENEFIT; IT MUST BE FORWARDED IT IN ITS ENTIRETY. ALL INFORMATION IS THE COPYRIGHT OF MARKETING FIELD, LLC © 2014

Rainmaking Recommendations are sent the first and third Wednesdays of the month. They are bite size tips that when implemented will cause you to make rain. To learn more about Rainmaking, Goal Setting and Achieving the Life you want as an Attorney please contact Jaimie B. Field, Esq. If you have missed any of the previous Rainmaking Recommendations you can find them at www.jaimiefield.com The Enlightened Rainmaker Blog.

 

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016 and 2017, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was recently chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.