We’re back with another excellent rainmaking recommendation from expert and coach, Jaimie Field! 

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First, a quick reminder: We are six months into the year. How’s your practice going? Are you on target with your Rainmaking Plan or falling behind?

What? You don’t have a Rainmaking Plan?? Now is the time to get one together so that you can finish the last 6 months of the year strong!

Now, for the recommendation . . .

There are two times a year that most attorneys feel that they don’t have to market their services on a consistent basis: The time between Thanksgiving and the New Year, and summertime.

The thought is that “most people are on vacation during these times so they won’t respond to my marketing efforts.”

While it’s true that many people do take vacations, particularly when the kids are home, the fact is that summertime can be one of the best times to keep your name in front of your prospects, clients, and referral sources. They may not hire you now, but by keeping your name in front of them on a regular basis, they will be more likely to keep you in mind when they do need your help. Ramp up your social media efforts, send interesting newsletters, write for journals and magazines in your niche, or invite clients or referral sources to play golf (if you play).

You also have the opportunity to go to many outdoor events and it doesn’t have to be expensive.   Many towns have free summertime concert series. Invite referral sources who can do business with each other, as well as refer potential clients to you, to join you for the evening. Bring refreshments and food and have a little picnic. Or ask them to join you for the local minor league baseball team’s game (much less expensive than getting a dozen tickets to a major league game). Use your summertime imagination.

The fact is, that no matter what time of year, consistent and constant marketing and rainmaking activities are important to stave off those “feast or famine” cycles that many attorneys might have. When you take the time off from your marketing efforts you will find that you have to try to ramp them up in the fall to get new clients.

Stop thinking about summer as the time to take a break from your marketing and think of it as a perfect opportunity to gather speed for the upcoming fall season.

PLEASE FORWARD THIS INFORMATION TO A COLLEAGUE WHO YOU THINK WOULD BENEFIT; IT MUST BE FORWARDED IT IN ITS ENTIRETY. ALL INFORMATION IS THE COPYRIGHT OF MARKETING FIELD, LLC © 2014

Rainmaking Recommendations are sent the first and third Wednesdays of the month. They are bite size tips that when implemented will cause you to make rain. To learn more about Rainmaking, Goal Setting and Achieving  the Life you want as an Attorney please contact Jaimie B. Field, Esq. If you have missed any of the previous Rainmaking Recommendations you can find them at www.jaimiefield.com The Enlightened Rainmaker Blog. 

 

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016 and 2017, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was recently chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.