Today, I’m bringing you a rainmaking recommendation from expert Jaimie Field

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This morning, my father’s wife sent a picture of my father, Robert S. Field, Esq., going to court. My father has been practicing law for 50+ years. He is respected and well liked in the legal community, which was brought to my attention when I took him as my date to a recent county bar association event.

I also grew up with a grandfather who practiced for 62 years – he was a member of “The Greatest Generation” and it got me thinking about the difference between his generation, my dad’s generation and today’s generation of practicing attorneys and how to get clients.

The law is no longer just a profession – it’s also a business. As much as we would like to believe the former, unfortunately it isn’t true. According to the ABA, when my grandfather began practicing law, there were about 131,000 licensed attorneys. When my father began, there were about 300,000. Compare that with today’s number = 1.268 million attorneys.

 

When both my grandfather and dad began practicing, you really did only have to “hang a shingle” and people would come (the “Field of Dreams Method of Marketing”). Well, not truly, but networking was easier because all you had to do was say “I’m a lawyer” and people would refer business to you. The competition wasn’t so great.

Now, you have to find a way to let people know about what you do, who you are, and how you do it. This is where your marketing and rainmaking tactics come into play.
What are you doing to get known? Here’s a list of ideas for you; this is not an exhaustive list and in no particular order – just to get you started.

  • Networking
  • Newsletters (both printed & electronic)
  • Public Relations
  • Blogging
  • Write a book or e-book
  • Social Media
  • Seminars for your Niche or Target Market
  • Videos
  • Get involved in charitable organizations
  • Get involved in industry associations

Find one or two that you like to do and get them into your calendar!

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016 and 2017, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was recently chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.