I’m bringing you Jaimie Field‘s latest Rainmaking Recommendation a few days late thanks to a nasty bout of the flu that struck me last week – but it’s a great one, so it’s worth the wait! 

***

Today is my birthday – yes, this IS a blatant way to get you to send an email or make a comment
wishing me a wonderful day. And no, I am not telling you how old I am.

I was thinking about days we celebrate, particularly because of what occurred the other day.

Last Saturday, I received the most amazing card from a former client of mine, Alix Rubin. At first I thought it was a birthday card; instead it was a Super Bowl Card!! (You learned well, grasshopper.)

The card’s face was covered in footballs and inside the card said – Enjoy the Game.

 

Below that, she wrote a great note which carried on the football theme:

“Dear Jaimie,

May the best team win! (If you get this after the game, hope your favorite won.)

Thank you for helping me to be my best and get closer to the end zone. Hope you score many touchdowns in your life and your work.

Best regards,

Alix”

I know, because I taught her to think outside the box when it comes to holiday cards, that she also sent this card to many other people. However even this was more creative than I had thought of (kudos!!). 

Let me ask you a question: Do you think they are going to remember a person who sent them holiday cards out of all of the holiday cards they received during the season? Or will they remember the one Super Bowl card that they got from her?

There are so many great days to celebrate; there are fun and weird calendars all over the internet. Find a wacky one to celebrate (for absolutely no other reason than to get in touch) – use your imagination. 

By the way, in addition to it being my birthday, February 4th is:

  • Facebook’s Birthday,
  • World Cancer Day,
  • Thank a Mailman Day,
  • Homemade Soup Day,
  • Stuffed Mushroom Day,
  • Liberace Day,
  • USO Day, and
  • National Boys and Girls in Sports Day (the first Wednesday in February).

Use one of these crazy and/or poignant holidays to get in touch with your former clients, your current clients and those people who refer business to you. I guarantee you will get responses if you do. 

And send me one too!

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Please forward this information to a colleague who you think would benefit; It must be forwarded it in its entirety. All information is the copyright of Marketing Field, LLC © 2015

Rainmaking Recommendations are sent the first and third Wednesdays of the month. They are bite size tips that when implemented will cause you to make rain. To learn more about Rainmaking, Goal Setting and Achieving the Life you want as an Attorney please contact Jaimie B. Field, Esq. If you have missed any of the previous Rainmaking Recommendations you can find them at www.jaimiefield.com The Enlightened Rainmaker Blog.

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016 and 2017, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was recently chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.