Today’s post from rainmaking expert Jaimie Field is no April Fools’ joke – and it’s an area I care deeply about. She’s talking about why your online presence matters. Hopefully, if you’re a regular reader of Zen, you already know that, but just in case, make sure to read what she has to say!  Make sure to head on over to her blog and subscribe as well, so that you receive the future posts she mentions that she’ll be writing.

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Recently, I have spoken with a few attorneys who have said that they have no interest in promoting themselves online. These were a few of their reasons:

  • They wanted to have privacy;
     
  • They didn’t want to have to do the work necessary to keep their online presence up-to-date;
     
  • They didn’t have the time; and
     
  • They didn’t think it was necessary to build their books of business because they had been doing fine without it for all of these years.

 

 

Here are 5 reasons why you should care about your online presence (I will be writing in-depth blogs on each of these in the coming days):

  1. The first place people will go to find out about you and your practice, even if they have been referred, is online;
     
  2. You can meet people that you would otherwise never have the opportunity to meet using social media networking;
     
  3. If you don’t claim your name on the various social media networks or websites, someone else might and they may use it to spread negative information about you;
     
  4. It is one of the least expensive ways to build your brand; and
     
  5. You may be ethically required to do so by the Rules of Professional Conduct. Rule 1.1 is about Competence:

A lawyer shall provide competent representation to a client. Competent representation requires the legal knowledge, skill, thoroughness and preparation reasonably necessary for the representation."

While there is nothing specific about using technology in this rule, your clients may need to know how to avoid problems when using the internet; this means you need to know it as well.

No longer can you avoid the internet or social media. You need to know what, why and how to use the internet in the most effective ways – not only to build your book of business, but also to keep abreast of all of the changes occurring in the legal industry and the worlds of your clients, prospects and referral sources.

 

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016 and 2017, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was recently chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.