For anyone that has even had limited contact with me, you know how I feel about Twitter. So, as you can imagine, I’m a big fan of today’s post from Jaimie Field, which addresses the number one objection to using this social media tool – “I don’t have time.”

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While I am loathe to have people compare themselves to others, I have often written about the fact that the phrase “I don’t have the time” is one of the worst excuses for not marketing your legal services or becoming a rainmaker.

Are you busier than the Chairman of an AMLAW 100 firm?  Do you manage more than 800 Attorneys, a plethora of staff and gross revenue of over $550 million dollars?  Are you busier than Stephen Poor?

Stephen Poor, Chairman of Seyfarth Shaw, LLP, blogs regularly on a blog entitled Rethink the Practice, and has joined twitter:  @stephen_poor.

And while one of his reasons for doing so, which are revealed in a post he wrote on Bloomberg’s Big Law site, is to listen to what the legal buying public want and closing

“the value gap that has emerged . . . between the value the buyers of legal services perceive they are receiving and the value the sellers of legal services perceive they are delivering,”

the fact is that by posting on social media he is also becoming known to the legal buying public.

Remember, people do business with people they know, like and trust.

And by the way, some of the busiest people on the planet use social media  – think Barack Obama @POTUS, Sir Richard Branson (@richardbranson), and other law firm chairmen like Mitch Zuklie (@MitchZuklie), Chairman of Orrick Herrington & Sutcliffe– and yes, they actually post themselves and don’t use ghost bloggers or social media managers tweeting on their behalf to do so.

Find the time.  Make the time.  Become known.

(And if you want to follow me:  @JaimieField)

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016 and 2017, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was recently chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.