Today, I’m bringing you another great rainmaking recommendation from rainmaking coach and trainer, Jaimie Field, Esq. Not only does Jaimie have great advice for you today, but she’s doing exactly what we talked about in yesterday’s post – she’s using a question from one of her clients to drive her content! So her post is also an example of how that can work for you.

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This is an incredibly short Rainmaking Recommendation. But nevertheless, it could be one of the most important factors to your Rainmaking success. It starts with an actual question that was asked by one of my Rainmaking Coaching Clients.

How do I turn a relationship from ‘I know you’ to ‘I trust you?’

I have a number of contacts who I know and am friendly with. We’ve done lunch, drinks, etc. and seen each other in social settings. But that’s not enough to bring in business. I need to nudge them toward a more meaningful relationship if they’re going to trust me enough to give me their cases, or to refer me to their close contacts.”

I could answer this question with a list of whole list of methods to do this; there are a plethora of tactics and techniques which can be used to create the bridge from acquaintance to friend and client. You will find many of these on my blog in the form of past Rainmaking Recommendations and posts, and more will be written on my blog in the future. There are books that have been written, ad infinitum about this subject.

But, there is only one short answer to this question and it comes from Zig Ziglar (author, salesman and motivational speaker, 1926-2012):

You will get all you want in life, if you help enough other people get what they want.”

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016 and 2017, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was recently chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.