I’m a big fan of doing things in increments, so I love the advice in today’s Rainmaking Recommendation from expert Jaimie Field. Even better, there’s a surprise just for Zen readers at the end of this post, so make sure to read all the way through for a bonus!

***

For arguments sake, let’s just say you have worked on an individual Rainmaking/Marketing Plan for your practice. Maybe you spent hours on it.  Maybe you went to a class, seminar, webinar, presentation, telling you how to develop a plan specifically designed for you.   Maybe you spent money working with a Rainmaking Trainer and or Coach.

That’s great… but here’s a little wake up call for you.  A little kick in the butt if I may.

SO WHAT?

If you have a plan and you do nothing with it all you have is a piece (or pile) of paper(s) that is collecting dust.

In my last Rainmaking Recommendation, I talked about “excusitis”.  Stop letting excuses prevent you from becoming a Rainmaker.

So you developed your plan, and you detailed different steps you can take to achieve the goals you want, now what?

Schedule the steps. 

Each little step you take – no matter how small – leads you forward.  Yet, for some reason, we have a tendency to believe if it isn’t the big grand gesture, it’s not worth doing.

For example, let’s say you wanted to begin speaking to build a book of business.  That phrase may be daunting if you think about it as one idea.  However, when you break it down into the steps necessary to begin doing it, you will find it easier to move ahead.

  • Figure out your target audience
  • Create ideas and topics for your talks
  • Search for associations or groups on Meetup.com in which your target audience are members
  • Send email or call person in charge see if there is any interest (if not, move on to another person/group)
  • Schedule date for presentation
  • Develop presentation
  • Give presentation
  • Follow up. . .

Each is one small step that you can take instead of trying to do it all at once.

As Indira Gandhi once said:  

Have a bias toward action – let’s see something happen now. You can break that big plan into small steps and take the first step right away.”

***

Tomorrow is my birthday, and while I love getting gifts, as my way of saying thank you to Lindsay and the readers of Zen & the Art of Legal Networking, I am giving you a gift:  A complimentary 45 minute Rainmaking Coaching session via telephone.  There are three things that will be promised:

  1. You will think of Rainmaking differently than you do now,
  2. You will hang up with at least one idea to implement immediately, AND
  3. Absolutely no sales pitch! 

If you are interested, send an email to info@marketingfield.com  by February 18, 2016 with the subject line: Legal Zen Marketing Reader.

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016 and 2017, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was recently chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.