sd2fxgkdagk-brigitte-tohmIt will probably come as no surprise to most of you that our most popular posts in 2016 centered around two topics, the future of law firms and Instagram (the latter one is a surprise, but if you’ve been reading closely, you know that we’ve already addressed that oddity). Did you catch all of these posts this year? If not, never fear, I’m bringing you a round up of the most popular posts from Zen in 2016! 

Instagram: How Lawyers Can Use it & Get Noticed

In our first post about Instagram on Zen, we looked at the facts about this extraordinarily popular social media site (they’ve added 100 million users in just the last six months!) as well as six tips for using it for content marketing and two ways to get noticed there. Do I think you’re going to get business by being an active Instagrammer? Doubtful. But I think you’ll have a lot of fun, find a unique way to connect with people that most of your colleagues and competitors aren’t using, and educate yourself about a social tool that many of your clients are using so that you can effectively advise them.

Read more here.

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Law Firm of the Future: Move it or Lose It

In what became a recurring theme in our “Law Firm of the Future” series, this was the post where we first addressed the comment “What they really need is leadership willing to make decisions” and the constant drumbeat from clients of “change or die.” Set against the backdrop of two of the chapters from HighQ’s book on Smart Law, we looked at the need for better service delivery and the need to stay reactive to be proactive.

Read more here.

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Are You Ready for the Future of Legal Services?

This post kicked off our Future of Law series, introducing the Smart Law book by High Q, and my comments about what would be required by the law firms of the future. I boiled it down to flexibility at that time, though as we’ve seen over the series, I’d expand that now. But to see where it all started, jump over to this post.

Read more here.

The Right Way to be a Lawyer of the Future

The second post in the Future of Law series delved deeper into the comments from the book’s contributing authors, as we mentioned in “Move it or Lose it.” We commence with the first two chapters, looking at curiosity, innovation, open-mindedness, and a drive to continue to learn as necessary attributes for the lawyers of the future.

Read more here.

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How Lawyers Can Stand Out from the Competition on Instagram

Zen readers continued to show enthusiasm for all things Instagram, with “How Lawyers Can Stand Out from the Competition on Instagram.” This post looks at four ideas for shaking up your Instagram routine that will help to differentiate you from other lawyers and law firms using the tool.

Read more here.

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Enjoy revisiting these posts (or checking them out for the first time!) and we look forward to a happy and healthy 2017! If you have any requests for content that you’d like to see more of, or ideas you’d like to hear more about for next year, please let me know in the comments, and we’ll take a deeper dive in the new year!

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles recruitment, member retention, and a high level of service to members. She is engaged in the legal industry to stay on top of trends, both in law firms and law firm networks.

In her role as Executive Director, she develops and facilitates relationships among ILN member firm lawyers at 90+ law firms in 67 countries, and seeks opportunities for member firms to build business and relationships, while ensuring member participation in Network events and initiatives. These initiatives include facilitating referrals, the management and execution of the marketing and business development strategy for the Network, which encompasses all communications, push-down efforts, and marketing partnerships, providing support and guidance to the chairs and group leaders for the ILN’s thirteen practice and industry specialty groups, the ILN’s women’s initiative, the ILN’s mentorship program, the management and execution of all ILN conferences, and more.

JD Supra Readers Choice Top Author 2019

During her previous tenure as Director of Global Relationship Management, the ILN has been shortlisted as a Global Law Firm Network of the Year by The Lawyer for 2016 and 2017, and included as a Chambers & Partners Leading Law Firm Network since 2011. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry, and was recently included in Clio’s list for “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful and useful.” Ms. Griffiths was recently chosen for as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.