We’re bringing you another great rainmaking recommendation today from expert and coach, Jaimie Field! Also, you’ll want to take advantage of her special offer for her “Blueprint for Rainmaking Success Bootcamp,” a six-week teleseminar series that begins this coming Monday – head here for more information.

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Recently, I have been receiving a rash of awards and nominations.

Now, before you think I am bragging, let me explain.

I have been voted the

  • “2017 Attorney of The Year”
  • “Who’s Who in Women Attorneys”
  • A recipient of the “2017 Legal Elite Awards”

And that’s just in the past week.

There is a slight problem with these awards . . . I haven’t practiced law in 15 years.

Most of the awards out there are meant to do two things and two things only – stroke a lawyer’s ego and get lots of money for the “awarding body” in the form of advertisements, trophies, plaques and anything else they can monetize.

There are awarding companies that have gained great reputations, but you should not feel bad about not receiving a nomination or award.  (And, by the way, if you have received an accolade from a “reputable” company, please check your state bar association for the appropriate ethics rules about how to announce your listing and the use of banners on your website.)

Instead, concentrate on two things – your clients’ testimonials and their reviews.

The Difference between a Testimonial and a Review

You’ve all seen the attorney website where they have a page of quotes from happy clients – their testimonials. While this is an excellent start, you have control over what you put on your website so unhappy client quotes are never posted. And, potential clients are smart enough to know this.

A review, on the other hand, is an honest opinion given about your level of service posted on third party websites like Google, Yelp! (yes, Yelp!), Lawyers.com, AVVO, Lawyer Ratingz and even your Facebook page, to name just a few. In fact, even if the outcome of a case is not exactly what the client wanted, if you exceed their expectations in every other area, they will give you a good rating/review.

The Statistics are In

Each year, Bright Local conducts a local consumer review survey.  In 2016 they found,

  • 84% of people trust online reviews as much as a personal recommendation, and
  • 54% of people will visit the website after reading positive reviews.

Additionally, Review Tracker stated in 2015 that:

  • Approximately 83% of people check lawyer reviews as the first step to finding an attorney.
  • 70% of clients are willing to go to an attorney in an inconvenient location if that attorney has better reviews and higher ratings than legal professional who are closer to home.
  • 48% of clients say quality of service and years of experience are the two most important types of information for clients when reading online reviews of lawyers and law firms.

What does this mean?

What this means is that you have to start asking your clients to give you reviews.  It’s scary, I know, but you know the clients who are happiest with your services.  Ask them to go to one of the sites above and give you a rating/review.  And if you don’t think they will, one of the other statistics that Bright Local found is

  • 7 out of 10 consumers (70%) will leave a review when asked.

Ask your favorite (and happiest) clients to post a review on a third party site.  Then, ask if you can take that review and post it as a testimonial on your firm website.

Oh, and one other thing…. don’t forget to thank them for their kind words!

(The next Rainmaking Recommendation will be on how to get good reviews.)

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016 and 2017, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was recently chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.