Today’s post is a rainmaking recommendation from Jaimie Field, who is bringing us a seasonally appropriate suggestion for using gratitude as a business strategy!

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Next week is Thanksgiving and I have been thinking about the things I am most grateful for this year.

If you read the last Rainmaking Recommendation, you will know that it really hasn’t been a great year for me, but I am truly grateful that things are turning around and doing so quicker than I ever thought possible. More importantly, I am thankful for the family, friends, colleagues and clients who have stuck by me this year.

And the more I think about it, the more I understand the power of gratitude in my business.

Gratitude is more than just being thankful.  Gratitude can become a business strategy which allows you to grow your book for business in a way you never thought.

This is not about airy-fairy stuff, and it’s not about using this time of year to offer discounts or gifts to clients, referral source and others.  That’s inauthentic.

It’s about saying “Thank You” to those who have supported you. It’s about sincere appreciation.

How does this work as a business strategy?

If you have been reading my blog or have attended my webinars, lectures and CLE seminars, you have heard me say the following two things:

  • People do business with people they know, like and trust, and
  • Rainmaking is about relationships.

Gratitude helps to foster relationships.  People want to be noticed and acknowledged.  Your appreciation for their good work, their help in providing referrals, and being able to assist them with the legal issues they have, will foster loyalty and consequently more business.

  • Want your staff to be more motivated? Thank them for the good work they do on a regular basis.  Instead of berating associates and assistants for mistakes, catch them doing good work and acknowledge it.

“Appreciate everything your associates do for the business. Nothing else can quite substitute for a few well-chosen, well-timed sincere words of praise. They’re absolutely free and worth a fortune.” —Sam Walton, WalMart Founder

  • Want more referrals? Genuinely thank those people who have referred clients to you in the past.  Even if the referral is not a good one or the person that was referred doesn’t become a client, saying “thanks” to the referral source will prompt them to send more.

“No one who achieves success does so without acknowledging the help of others. The wise and confident acknowledge this help with gratitude.” Alfred North Whitehead

And while there are many other reasons to express gratitude, being thankful makes you feel good.  When you genuinely express appreciation to others, you are giving something to them that makes them feel happy, which, consequently, makes you feel better.

“Gratitude is the single most important ingredient to living a successful and fulfilled life.” Jack Canfield

Finally, with all my heart, I want to thank you.

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016 and 2017, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was recently chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.