As we approach the end of the year, and you begin to think about what you’ll be doing next year to drive new business for your practice and your law firm, Jaimie Field of Marketing Field asks a tough question and issues a challenge.

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Rainmaking is as much a mind-set as it is a skill set.

You can learn the skills necessary to market your services and position yourself as an authority to your ideal clients. You can be taught how to network, how to use social media, how to blog or create videos, how to give excellent presentations.  Just like you were taught how to write a brief, argue a motion, research the case. 

But the one thing you cannot be taught is commitment.

If you want to become a rainmaker, commit to becoming a rainmaker.

This means, you cannot have any excuses.

One of my favorite personal development teachers, John Assaraf, who is an expert in behavioral and mindset psychology, has said there is a huge difference between being interested and being committed to success:

If you are interested you’ll do what’s convenient. If you’re committed, you’ll do whatever it takes.”

There is a new year fast approaching.  If you truly want to become a rainmaker, then commit to doing whatever it takes to ethically (and I stress that word) become a rainmaker.

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016 and 2017, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was recently chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.