Today, we’re bringing you a guest post from rainmaking trainer and expert, Jaimie Field, who continues her series on branding with the benefits of creating your legal brand.

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In part 1 of this series, we discussed why you need to create a brand.  In part 2, we discussed what characteristics go into creating your brand.  Now, in part 3, we will be discussing the benefits of creating your legal brand.
There is real power in having a brand.  Your brand conveys the promises you are willing to make to your clients without necessarily saying a word.  Your personal brand is, as mentioned in part 2, is “what people say when you leave the room.”   But, what are the true benefits of creating a personal legal brand?

Confers “top of mind” status:

When created carefully and properly, a brand, particularly your legal brand, will make clients, prospective clients and referral sources think of you when an issue that your brand tells them you can handle comes up.  You will be the first person they think about when they need an attorney who can do what you do.

Increases the authority and credence of decisions:

When you have a strong legal brand, people will trust your authority.  They will come to you for information and decisions and will accept them.

Places you in a leadership role

Enhances prestige and trust

Potential clients are attracted to strong brands that convey an emotional connection.  They will  become loyal to you and trust that you will help them, and help the people they refer to you.

Attracts others to you:

Your brand will bring opportunities to you. Opportunities you may not have thought of including speaking and writing opportunities.

It adds perceived value to what you are doing as an attorney:

A strong legal brand helps you develop an image for your business that says, “I am here to help, and I know what I am doing.”

Earns recognition

Your brand, as long as the promises your brand conveys are kept, will help you earn professional recognition amongst your colleagues.  It will also help you earn recognition in the public leading to the last benefit of creating your legal brand.

Increases earning potential. 

The more potential clients and referral sources trust your brand, the more clients and referrals you will receive.

A strong legal brand will help you in these and so many other ways.  When you become known as the go-to-authority in your niche and practice area; clients, colleagues and referral sources will come to you when they have an issue that your brand promises to solve.

In part 4 of this series, we will discuss how to create your legal brand.  If you are interested in learning more, or have any questions, please reach out to me.

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016 and 2017, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was recently chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.