In today’s rainmaking recommendations post, coach and trainer, Jaimie Field is talking about what happens when you get writer’s block – and she event mentions yours truly!

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If content is king, what happens when you get writers’ block?

You are staring at a blank white screen on your computer, your hands poised nervously over the computer keyboard (or if you are old school, the  8”x14” yellow legal pad with a pen in your hands) waiting for some inspiration to hit you.

I have been plagued with writer’s block for a few days and have been wracking my brain for ideas; I have been scouring the internet for some revelation of what I could write about for this issue of Rainmaking Recommendations, and……..

NOTHING!

Until I realized that this is a perfect topic for the Rainmaking Recommendations.

I know I am not the only one who gets writer’s block.  In fact, when you Google “How to get rid of writer’s block,” more than a million websites pop up.

One of the pieces of advice is to just start writing. Well, if it was that easy, I wouldn’t have been sitting in front of my (expletive) computer for the past 3 days trying to figure out what I want to write about.

As lawyers, we tend to be perfectionists, and this is one of the traits that almost every article and post I read said could contribute to writer’s block.  Okay, but I’m not willing to put out subpar material by just writing, so now what?

And then I remembered something that my good friend and esteemed colleague, Lindsay Griffiths , the Director of Global Relationship Management at the International Lawyers Network, suggested I do about 4 years ago – create a “content calendar” – which I did (4 years ago) and proceeded to file away in a Redwell on the shelf – which, by the way, doesn’t do me any good sitting on the shelf.  I just found the calendar and it provided some ideas for some future blogs and Rainmaking Recommendations.  However, because of this experience, I decided to write about writer’s block today.

While some of the topics on my content list have already been written about on my blog site, there are still many that I can explore.  In fact, I plan, after I post this, to update that “calendar” with more ideas II have thought of from just revisiting it.

A content calendar details what you are going to post and when.  It is simply a guide to help you market your authority to your ideal clients, prospective clients and referral sources.  You can actually use a calendar, or task list, or in my case just a list.

What I do is create an overarching topic and then subtopics around it.  For example, if you are a matrimonial attorney, you can create the overarching topic:  Divorce.  And then under than create subtopics like:

  • How to hire a divorce lawyer
  • The things your divorce lawyer needs to know
  • What is alimony and how is it calculated
  • Why you shouldn’t bad mouth your spouse on social media
  • How to save money on your divorce

(if there are any matrimonial attorneys reading this, I give you permission to steal some of those ideas)

And so on.  Then you can use the overarching topic of Child Custody and come up with subtopics for that.

Many times I write spontaneously about things upon which I am coaching my clients.  Or about something I read online in a law journal or even a marketing blog.  However, this list will come in very handy in the near future if and when I experience a block again.

Whether you use a calendar or a list, having ideas available in just such instances will help you overcome writer’s block just as it did for me this time.

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles recruitment, member retention, and a high level of service to members. She is engaged in the legal industry to stay on top of trends, both in law firms and law firm networks.

In her role as Executive Director, she develops and facilitates relationships among ILN member firm lawyers at 90+ law firms in 67 countries, and seeks opportunities for member firms to build business and relationships, while ensuring member participation in Network events and initiatives. These initiatives include facilitating referrals, the management and execution of the marketing and business development strategy for the Network, which encompasses all communications, push-down efforts, and marketing partnerships, providing support and guidance to the chairs and group leaders for the ILN’s thirteen practice and industry specialty groups, the ILN’s women’s initiative, the ILN’s mentorship program, the management and execution of all ILN conferences, and more.

JD Supra Readers Choice Top Author 2019

During her previous tenure as Director of Global Relationship Management, the ILN has been shortlisted as a Global Law Firm Network of the Year by The Lawyer for 2016 and 2017, and included as a Chambers & Partners Leading Law Firm Network since 2011. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry, and was recently included in Clio’s list for “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful and useful.” Ms. Griffiths was recently chosen for as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.