In today’s Rainmaking Recommendations post, expert and coach, Jaimie Field is discussing a pet peeve of mine, slacking on your business development in the summer. Read on to find out why you may want to double down instead.

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Want to be a Rainmaker? Then it doesn’t matter what time of year it is.

Many people, lawyers included, tend to go on Rainmaking hiatus when summer rolls around. For some, the kids are out of school, vacations are being taken, and there are half-days on Fridays.  But now is not the time to slack off. 
Instead, kick your Rainmaking efforts into high gear!  Why?

  1. Your competitors are probably taking it easy, maybe heading to the beach (or, as here in NJ, headed “down the shore”).  This could be the time to take advantage of that fact and start wooing some new clients or referral sources.
  2. Since many people are taking it slower, it may be easier to get on their calendars for one-on-one networking.
  3. You don’t slow down your momentum.  It is much harder to start up again than to just keep going.
  4. You can choose some fun summertime activities to do with your clients, prospective clients and referral sources – of course, golf is just one of those activities.  You can also find out what they like to do during the summer and invite them along when you go.
  5. You can contact the prospects that didn’t become clients.  Reach out to some of the people who contacted you over the year to discuss legal work.  Call or email them to find out if their issues were solved or if they would like to discuss working together again.

And the final reason is that September is not that far away (and if you feel the same as I, it seems to come faster and faster each year).

Why go into Q4 without the momentum to carry you towards achieving the goals you set when you wrote your Rainmaking Plan at the beginning of the year.   What? You don’t have a 2019 Rainmaking plan?  It’s not too late – you officially have 6 months left to this year.  If you are interested in learning how to create “Your Blueprint for Rainmaking Success” please sign up for The-Rain-Maker’s course which begins on July 8, 2019 and continues for 5 consecutive Mondays.  You can sign up using THIS LINK.

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016 and 2017, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was recently chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.