Are you stuck thinking that business development is too big of a hurdle? Read today’s guest post from rainmaking expert and trainer, Jaimie Field, to find out why it’s not rocket science.

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On Saturday, July 20, 2019, we will celebrate the 50th anniversary of Apollo 11 landing on the moon.  Think about this for a moment.  50 years ago, technology was rudimentary comparatively speaking to today’s tech (and even tomorrow’s tech).  Yet, they were able to land a man on the moon. 
Now, with all the technology we have available to help us with our business development, including billing programs, document management programs, CRM systems,  why do lawyers feel that business development is so hard?

Business development is hard for many attorneys because they have imagined it to be hard.

Being a Rainmaker is simple.  But it’s not easy.

Simple because it really is about:

  • making sure that you are recognized in the industry and/or practice area in which you would like to be known;
  • creating relationships with people who can do business with you or refer business to you;
  • keeping your name on their radars at all times so that when the need arises for your legal skills you are the lawyer that they contact.

Rainmaking is not easy because in order to achieve those simple tasks above you must do it on an almost daily basis.

And that takes time.  In order to become a rainmaker, you must find the time in your calendar to do so.

So while landing a man on the moon, or even a person on Mars in the future, IS Rocket Science – legal business development is not.

And if you are an associate with 3 or more years of practice under your belt dreaming of becoming a partner; or if you are a partner aspiring to become a Rainmaker, I can help.  If you would like to talk to me – no strings attached, hit reply and we can set up a time to chat.  

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016 and 2017, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was recently chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.