In this week’s rainmaking recommendation from expert and trainer, Jaimie Field, she talks about “failure to implement” syndrome – read on to find out what that means, and how to solve it. I’ll add my two cents as well – when you’re struggling because you have all the information you need to make changes, but you’re just.not.making.them, what you need to do is find your “why.” That is the thing that’s going to get you moving when you don’t feel like making change. It has to be a big enough why that even when you’re tired or frustrated or burned out, you’ll still take action, so it may take some soul searching. But it will be worth it. Read on to see what Jaimie suggests!


Do you suffer from Failure to Implement Syndrome?

Do you read books, listen to podcasts, even read (these) blogs and then do nothing with the information?

It’s called failure to implement and you will never build a book of business that way.

Listen, I am guilty of this “disease” as well.  With the amount of information I have read on fitness and health, I could probably be a certified nutritionist and/or personal trainer (okay, that may be pushing it, but you get the point).  Or at least I should have the body of my dreams.  Yet, until recently, I could not seem to exercise consistently.  I want to take off these last couple of pounds yet I am not doing the things I KNOW I should be doing.

And my issues with failure to implement have not only to do with fitness and health, but other areas of my life as well.  I am a wealth of knowledge in many areas in which I would like to improve my life yet I am doing nothing with the information.  And that makes what I have read, listened to or studied useless.

As Jim Rohn has said:

“You can’t hire someone else to do your push-ups for you”

Instead, you have to take responsibility for doing the work yourself.

Yes, you can hire a personal trainer but, again, they are not going to do the push-ups or sit-ups for you. They will teach you how to exercise correctly and they will motivate you to work harder.  And if you are someone who needs accountability to help you achieve your fitness goals, then they are there for that too.  Or you can try to go it alone using the knowledge you have to do it yourself.

It’s the same thing with developing your book of business.  You can read, take courses, listen to podcasts on how to develop your own book of business, but if you do nothing with that information then it is totally useless.  You can even hire a coach (like me) who can teach and motivate you and can hold you accountable for doing the work you said you would do, but if you aren’t going to take responsibility for doing the work, then you are just wasting time (yours and the coach’s) and money.

A book that I have been reading AND implementing lately is Jack Canfield’s The Success Principles.  Principle #13 is to take action. Canfield writes:

“ . . .[What] separates winners from loser more than anything else is that winners take action.  They simply get up and do what has to be done.  Once they developed a plan, they start. They get into motion. Even if they don’t start perfectly they learn from their mistakes, make the necessary corrections, and keep taking action, all the time building momentum, until they finally produce the result they set out to produce  . . . or something even better than they conceived of when they started.”

Now it’s time to take action.  Instead of just accumulating more information about how –  start implementing.  Hire a coach to help you if you would like, but just get started.

  • If you are a mid-level associate who would like to become a partner or a partner looking to become a Rainmaker and are interested in individual coaching but would like to take it for a test drive, schedule your FREE Rainmaking Coaching Session
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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles recruitment, member retention, and a high level of service to members. She is engaged in the legal industry to stay on top of trends, both in law firms and law firm networks.

In her role as Executive Director, she develops and facilitates relationships among ILN member firm lawyers at 90+ law firms in 67 countries, and seeks opportunities for member firms to build business and relationships, while ensuring member participation in Network events and initiatives. These initiatives include facilitating referrals, the management and execution of the marketing and business development strategy for the Network, which encompasses all communications, push-down efforts, and marketing partnerships, providing support and guidance to the chairs and group leaders for the ILN’s thirteen practice and industry specialty groups, the ILN’s women’s initiative, the ILN’s mentorship program, the management and execution of all ILN conferences, and more.

JD Supra Readers Choice Top Author 2019

During her previous tenure as Director of Global Relationship Management, the ILN has been shortlisted as a Global Law Firm Network of the Year by The Lawyer for 2016 and 2017, and included as a Chambers & Partners Leading Law Firm Network since 2011. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry, and was recently included in Clio’s list for “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful and useful.” Ms. Griffiths was recently chosen for as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.