Join us for this week’s rainmaking recommendation from trainer and coach, Jaimie Field.

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Originally published on January 2, 2013

Shhhh… don’t tell anyone – particularly the other Rainmaking Trainers and Legal Marketing “experts” out there.

There is no one way to become a rainmaker.  

If you have been trying to fit yourself into a mold of what a rainmaker looks like or does and it hasn’t been working, the reason is that you are not being authentic to yourself.

There are literally hundreds of different Rainmaking Tactics and Techniques that you can use*, but if you are using one because you heard it was “more effective” than others and it is still not bringing you in clients, then you are not using the right tactic or technique for you.

Not everyone should blog nor should everyone should give public seminars.  The fact is that each lawyer and law practice is different and using a technique or tactic which you are not comfortable doing will only cause you to stop taking action.  And it is action that will make you a rainmaker.

The key thing is that Rainmaking is about creating relationships.  Find the one or two or three Rainmaking techniques that allow you to create relationships with others and perform those consistently.

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016 and 2017, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was recently chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.