Join us for this week’s rainmaking recommendation from trainer and coach, Jaimie Field.

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HBO is currently airing a documentary entitled Fake Famous.  The movie’s premise is to see if the filmmakers can take three ordinary 20 somethings and turn them into Instagram Influencers.  Without explaining the entire film of the documentarians using fake bots for followers, likes, and comments, they succeed in turning one woman into an “influencer” – which the film explains is someone with a tremendous number of followers.  As a result of this perceived authority, she received a lot of free stuff from companies just to mention them on her Instagram account and enhanced her acting and modeling career.
This brings me to the subject of this Rainmaking Recommendation: Authority.

Creating authority is one of the most critical aspects of your becoming a Rainmaker. And while I do not believe that you can fake it for long because people will find out whether you know your stuff or not, even creating perceived authority (as demonstrated by the movie) can help you in your career.

But let’s talk about creating real authority for your career.

Ian Brodie, a marketing expert, has defined authority as expertise + influence.  He goes on to write:

“For me, the key is that while an expert is defined by what they know; an authority is defined by who listens to them.

In other words, you can be an expert by knowing a lot. But to be an authority, people have to listen to your expertise and act upon it.

An authority is the expert people turn to for guidance. When they speak, people listen.”

Or, as eloquently, and more simply, put by my friend and colleague, Cordell Parvin:

“It’s not what you know; it’s not even who you know. It’s who knows what you know.”

Establishing yourself as an authority allows you to create a sense of trust from others.  And if you have been following me for any length of time, you know I am always using the old chestnut:  people do business with people they know, like, and trust.  Once you have created this trust, it becomes much easier to grow your book of business.

The next few Rainmaking Recommendations will go into the tactics you can use to create authority.  And, before you begin to worry about how many Twitter or Instagram followers you have, how many connections you have on LinkedIn, how many likes you get, actual authority comes from understanding everything about your ideal clients, what are the issues that are plaguing their lives or their businesses, and how you can help solve them.

Then you have to let them know you have the solutions.

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016 and 2017, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was recently chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.