Join us for this week’s rainmaking recommendation from trainer and coach, Jaimie Field.

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In the last Rainmaking Recommendation, I provided a listicle of 22 different methods to use for Rainmaking Success.  As promised, I will provide a deeper dive into how to use these tactics so that you can become the Rainmaker you wish to be.
For the almost 20 years that I have been coaching attorneys, there are two things that I insist that every attorney do before they even begin their business development activities:

  1. Set Goals, and
  2. Create an Ideal Client Profile

Today we discuss Goal Setting:

One of the most important tasks you can undertake in your legal practice and life is setting goals. Many books have been written on the importance of goal setting. There are millions of websites devoted just to this task. Yet, the percentage of people who set goals, really sit down, and WRITE their goals out is small.

In 2007, Dr. Gail Matthews at Dominican University in California did a study of students who tracked goal achievement, comparing groups who wrote down their goals to those who didn’t.

She found that writing down your goals contributed to a 42% increase in goal achievement. What’s more, she also found adding accountability works even better. Those who translated their goals into actions, made a commitment to a friend or accountability partner/coach, and provided weekly progress reports increased goal achievement by 76%.

Is a 76% increase in the probability of your success worth the effort of writing your goals and taking action on them?

There are more concrete reasons to set your goals:

• Provide you with direction: Think of your life like a GPS. When you use your GPS to get directions to where you want to go, you have to input your destination. Goals are like this. They provide you with an idea of where you want to go in your career. When you set goals, particularly in writing, it also allows you to “recalculate” when you run into obstacles or detours to get to the endpoint. This is particularly true in these current days of the pandemic, where you may have thought you would do one thing but now have to pivot to do another.

• Provides you with Motivation: When you write down the goals you want to achieve and break them into small steps to get to the end, every stage you accomplish gives you that extra push to get to the end. Nothing is more satisfying than literally crossing off a task on your list that will help you reach your goal.

• Increase Productivity: When you know what you want to accomplish – your goals – and have the steps to get there in writing – your tasks – you can increase your productivity. For the most part, when people walk into their offices, they allow the day to dictate what they do. You can increase your productivity when you know exactly what to do and when to do it.

HOW TO EFFECTIVELY SET GOALS is continued at this link