Join us for this week’s rainmaking recommendation from trainer and coach, Jaimie Field.

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One of the most requested pieces of information for which I am asked is a list of different marketing and business development tactics you could use to

  1. Market your services, and
  2. Create relationships.

So, without further ado, and a promise to go dive deeper into each tactic for future rainmaking recommendations, here is a list of 22 strategies you can use to become a better Rainmaker.  These are in no particular order –with the exception that numbers 1 and 2  which should be done first so that you can use the rest of the methods in a more efficient and effective way:

  1. Goal Setting
  2. Develop Ideal Client Profile
  3. Networking
  4. Speaking
  5. Print Publications
  6. Social Media
  7. Webinars
  8. Continuing Education Seminars  – Not just CLE but for other certifications
  9. Email campaign
  10. Snail Mail
  11. Birthday/Holiday/Congratulatory Cards
  12. Conferences and Conventions (both as attendee and presenter)
  13. Blogs
  14. Videos
  15. Association & Trade Shows
  16. Virtual Meetings
  17. Telephone Calls
  18. Write a Book
  19. Educational Videos
  20. Guest blogging
  21. Podcasts (either as guest or host)
  22. Sponsorships

There are so many more methods to become a Rainmaker, but the most important is to find one that works for you and keep doing it – over and over and over again.

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016 and 2017, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was recently chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.