Archives: Legal Marketing

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Super Bowl Commercials – The Ugly of 2019

It’s the post I know you’ve all been waiting for – as ads have gotten milder the last few years, each season, I wonder whether there will be any commercials worthy of the “ugly” moniker. This year, we had three! Before we dive into the ugly commercials, there is one interesting choice I want to … Continue Reading

Super Bowl Commercials – The Bad of 2019

Most of the commercials that I saw during the Super Bowl fell into what I’d call the “meh” category. They weren’t terrible, but they didn’t blow my socks off either. But there are a few that I’ve got squarely in the “bad” and “ugly” categories for you, and based on some of the YouTube comments, … Continue Reading

Super Bowl Commercials – The Good of 2019

Most of us can agree that the Super Bowl this year was a bit of a dud. In a similar theme, most of the ads were a bit uninspiring too, though there were some notable exceptions to that. Considering how much money is being invested in these ads, I’m wishing for much more creative, exciting, … Continue Reading

Rainmaking Recommendation from Jaimie Field

Rainmaking trainer and coach, Jaimie Field, is back with rainmaking recommendations to kick off your new year in the right way. Check out her latest in today’s post. *** A brand new year had started and you are being given a blank slate upon which to write another chapter of your life story. I get … Continue Reading

4 Tasks to Improve Your Business Communication Skills

Successful communication comes in many forms, and we may be already convinced either by virtue of our training or personality that we’re naturally good communicators. Whether you’re confident in your communications skills, or looking for a refresher, there are four tasks you can undertake today to improve your business communication skills. Audit Your Communication How … Continue Reading

3 Tips to Raise the Level of Your Business Writing

We’re continuing our series on soft skills that lawyers require in order to achieve success. We’ve looked at some suggestions for improving networking and presentation skills, and the next item in our series is raising the level of our business writing. You may feel that this is something that you’re already pretty adept at, since … Continue Reading

4 Ways to Improve Your Presentation Skills

We’ve been talking about the soft skills that young lawyers need to hone in order to become successful, and how these translate for more experienced lawyers. Another skill I reviewed for the ABA student law blog was that of presentations (and I think we can agree this is something that many of us can work … Continue Reading

5 Essential Networking Tips for Lawyers

In addition to understanding the area of the law that you’ll specialize in, there are a variety of “soft skills” that will be essential to navigating the practice of law successfully. Your professional skills may need to be further expanded over the coming years as the industry itself changes and stretches, but for now, there … Continue Reading

Restart Your Business Development Efforts

We’re already almost mid-way through September (can you believe it?) and this time of year can feel like a new beginning! Though January is typically the time for resolutions, September can also feel like a refresh as kids go back to school, and we jump back into the grind after our own summer holidays and … Continue Reading

Overcoming one of the Biggest Barriers in Networking

“This person doesn’t benefit me.”  “I’m not getting any business.”  Have you ever said, or thought, either of these things about a networking event or while involved in a business organization? It’s not the first time I’ve heard them, which is why they merit a mention here. When you say these things out loud or … Continue Reading

Business Development Plans Are Not “One Size Fits All,” But There Is A Size For Everyone

You may be confident that you have this “business development” thing down pat – but are you sure? In today’s guest post, we are welcoming back ILN marketing professional, Joanne Thorud, Director of Marketing with Davis Malm & D’Agostine in Boston, who is sharing some excellent and easily implemented tips for getting your business development … Continue Reading

If you knew how clients choose new lawyers would you engage differently with legal directories?

Legal directories have been both valuable, and a source of frustration, for lawyers and in-house counsel alike. Recently, a new directory appeared on the scene, threatening to disrupt what we’ve all been accepting for the last several decades – Top 3 Legal. In today’s guest post from founder Gareth Stephenson, learn more about the platform, … Continue Reading

How to Leverage Multigenerational Talent to Achieve Business Development Success

Today, I’m bringing you a post from an ILN marketer, Amanda Schneider. Amanda is with ILN member firm Epstein Becker Green, where she is the Chief Marketing Officer. Amanda provides tips on how firms can leverage the multigenerational attorney workforce through involvement in business development initiatives. *** It is critical for firms to understand that … Continue Reading
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