Archives: Legal Marketing

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“Metrics” is Not a Dirty Word

You’ve probably heard a lot of chatter about “big data,” “data,” “metrics,” and other buzzwords, which can sound like a lot of fancy talk about things you can’t be bothered with (Spoiler alert: in general, it’s not). While I’m not going to get into a big discussion about data and all the ways you can use it, I … Continue Reading

Practical Steps for Undertaking Change in Legal

Change can be intimidating. Whether you find it exciting or not, even those of us who are the most adept at it can find it daunting and exhausting. In the legal industry, where change is historically slow, when it happens at all, it can be even more overwhelming. We hear an awful lot about it, … Continue Reading

Five Easy Tips to Network Like a Boss

We’ve talked extensively on Zen about how to make the most out of conference attendance and networking. But with the ILN’s European Regional Conference coming up next week, it’s at the forefront of my mind! Before we jump in, I’d like to point out that I think the word “networking” can get a bit of … Continue Reading

Networking with LinkedIn for Lawyers

Recently, I was asked to appear as a guest on a new podcast with Louise Kulbicki, which focuses on teaching non-native English-speaking lawyers “Legal English.” Paid members can also get access to further learning materials, including quizzes and transcripts. Our conversation centered on the importance of social media, and LinkedIn in particular, for making and … Continue Reading

Instagram: How Lawyers Can Use it & Get Noticed

With Instagram offering multi-account support (yay!) from within the app, it’s an appropriate time to talk about some marketing strategies for how to get noticed for using Instagram professionally. Instagram is my favorite social media platform, and if you’re not yet familiar with it, or using it, Wikipedia tells us that it is: a mobile, desktop, and Internet-based photo-sharing application … Continue Reading

Build Relationship Equity First

Raise your hand if you’ve received an overly friendly email from a stranger, asking you for a favor. Everyone? I thought so. Why do these bug us so much? Aside from the fact that we’re busy enough trying to do our own work, balanced with some personal time, and fitting in helping out people we … Continue Reading

Two Easy Tips to Power Network Like a Pro

How can we network better? Many posts offer the same tips, spun in a different way – and that’s important, because I can always get something out of implementing the tried and true.  But when I find something unique, I’m always happy to share it. Recently, I came across this piece from Branding Magazine, with “5 Tips … Continue Reading

Using the Client Experience to Up Your Game

The final session that I’d like to share from the Legal Marketing Association’s Annual Conference this year focused on learning lessons from businesses outside of the legal industry – while there’s something to be said for understanding what your peers are doing within the industry, there’s a lot to be learned from other professionals as … Continue Reading

Lawyers: Everything You Know About Networking is Wrong

“Don’t talk to people you know.” “Follow up immediately.” “Meet as many new people as possible.” “Jump into social media.” Is any of this sounding familiar to you? As you head off to yet another networking event or conference, is someone admonishing you not to spend time with the people you know, but to get … Continue Reading

International Women’s Day – An Ode to Mentors

On this International Women’s Day, we reached out to some strong, smart women we know – the in-house counsel in our LinkedIn group – and asked them to say a few words about the mentors that they credit with helping them with their professional advancement. We’re all made better by the passion, guidance, and helping … Continue Reading

Build Your Dream Network: A Book Review

Avid readers of Zen will know that one of my favorite topics is networking. So I was immediately drawn to read J. Kelly Hoey‘s new book, Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World, when Mark Beese recommended it in his latest newsletter. I’ve been following Kelly since the early days of … Continue Reading

Associate BD Training: It’s Never Too Soon to Start

The ILN is extremely fortunate to have not only a lot of talented lawyers, but a number of other talented professionals as well. Included in that group are the hardworking marketing professionals at our member firms across the world. This year, I wanted to highlight some of their expertise in a series of guest posts … Continue Reading

Super Bowl Commercials – The Ugly of 2017

We are finally here at the “ugly” of the 2017 Super Bowl commercials – do you already have your list is mind? The first couple were really easy for me to come up with, and the last few were late additions after some extra thought was given to the crop of ads this year. No … Continue Reading

Super Bowl Commercials: The Bad of 2017

Now that we’ve seen our lackluster list of “good” Super Bowl commercials for 2017, let’s dive into the ones that I thought weren’t so hot. The majority of spots made it into my “mediocre” category, so it’s harder to choose “bad” and “ugly” ads this year than you might think – but I’ve buckled down … Continue Reading
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