Archives: Legal Marketing

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Building Relationships: Connection Through Storytelling

Daily, we interact with lots of people – this happens in person, at our offices, in the coffee shop, at our kids’ sporting events or art classes. It happens online, through our group chats, text messages with friends, Facebook shares, LinkedIn comments, etc. We interact so much and so frequently, that we’ve reached a real … Continue Reading

Lawyers: What Makes You Worth Talking About?

Lawyers know better than most people that words matter – after all, who knows better than a contract lawyer that a nuanced clause can make or break a deal? But who knows better than your marketing team that “marketing” is a four-letter word? It shouldn’t be – and I’ll explain why in a moment. But … Continue Reading

What Does it Mean to Develop Your Personal Brand?

Yesterday, I had the pleasure of participating in the inaugural New York City event for She Breaks the Law, a network of women leaders founded by Priya Lele, Christie Guimond and Nicky Leijtens. The group brings together women in the legal industry who are “breaking the mould and challenging the norm in the world of … Continue Reading

Developing a learning culture in your organisation

While I’m out of the office this week, I’m really pleased to be bringing you a special guest post from one of the ILN’s member professionals. Alice Steen, Knowledge Manager at Holmes O’Malley Sexton, discusses best practices for developing a learning culture in your organization. *** Alice Steen, Knowledge Manager, at Holmes O’Malley Sexton reflects … Continue Reading

Overcoming Awkward Silences at Networking Events

There are some people who can talk with anyone – my brother-in-law is like that. Put him in a room with a bunch of people he doesn’t know, and he excels at connecting with them without awkward silences. But for many of us, that is unfortunately not one of our strengths. I’m a prime example … Continue Reading

Super Bowl Commercials – The Ugly of 2019

It’s the post I know you’ve all been waiting for – as ads have gotten milder the last few years, each season, I wonder whether there will be any commercials worthy of the “ugly” moniker. This year, we had three! Before we dive into the ugly commercials, there is one interesting choice I want to … Continue Reading

Super Bowl Commercials – The Bad of 2019

Most of the commercials that I saw during the Super Bowl fell into what I’d call the “meh” category. They weren’t terrible, but they didn’t blow my socks off either. But there are a few that I’ve got squarely in the “bad” and “ugly” categories for you, and based on some of the YouTube comments, … Continue Reading

Super Bowl Commercials – The Good of 2019

Most of us can agree that the Super Bowl this year was a bit of a dud. In a similar theme, most of the ads were a bit uninspiring too, though there were some notable exceptions to that. Considering how much money is being invested in these ads, I’m wishing for much more creative, exciting, … Continue Reading

Rainmaking Recommendation from Jaimie Field

Rainmaking trainer and coach, Jaimie Field, is back with rainmaking recommendations to kick off your new year in the right way. Check out her latest in today’s post. *** A brand new year had started and you are being given a blank slate upon which to write another chapter of your life story. I get … Continue Reading
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