In this week’s post, rainmaking expert and coach, Jaimie Field continues her discussion from last week on using the rainmaking cycle to become a rainmaker!
Exactly as I began the last Rainmaking Recommendation, so I reiterate:
The Rainmaking Cycle is a continuous circuit that is about 3 things:
- Creating visibility and becoming known as an authority in the field of law that you practice – this is known as Marketing yourself and your services;
- Meeting people – whether in person or virtually – who want or need your services or who know people who want or need your services – this is known as Networking; and
- Creating relationships in which you are the obvious choice to help them — and this is the Rainmaking part of the equation.