In today’s Rainmaking Recommendation, coach and trainer, Jaimie Field talks about the importance of touchpoint, and why they matter even in legal.

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It has been a basic principle of marketing from time immemorial that it takes seven “touches” before someone will respond to your call to action.   It was a concept began by Dr. Jeffrey Lant who is considered one of the godfathers of marketing.
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As we come to a close on 2019 (and the decade), rainmaking expert and trainer, Jaimie Field brings us a very personal post that will also help you build your roadmap to kick off 2020 on the right note.

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We are so close to the end of the year.  But not only that, we are so close to the end of a decade.

To be brutally honest with you, the past 21 months haven’t been the most wonderful for me.  That’s how long it has been since my father passed away. His death broke me emotionally.  And while I have been able to hide it from the public, only my closest friends have known how bad it was (not even my family was aware).
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This week, rainmaking trainer and coach, Jaimie Field, gets very personal about her story, and “Big Hairy Audacious Goals” for 2020. It’s a must read that I think will really resonate with you.

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We are getting close to the end of the year.  And now is the time that many people look back on what happened in the past year and try to figure out what they want to accomplish in the next.  Every year we begin really fired up, but end the year pretty much the same as the beginning of the year. 
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If you’re a regular Zen follower, you’ll know that this week’s topic from rainmaking trainer and coach, Jaimie Field, is a favorite of mine – using gratitude in business development. Read on to learn why!

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In one week’s time, it will be Thanksgiving in the United States.  And, you will probably be feasting with friends and family, watching football games (and probably arguing with them). I believe that many of us have forgotten that Thanksgiving is a time when we are supposed to be grateful for all that we have received during the past year. 
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In today’s rainmaking recommendation post, coach and trainer, Jaimie Field is talking about a huge pet peeve of mine – a lack of follow up, and the impact it can have on your business development efforts.

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Way back in April 2014, I came across some sales statistics which floored me.  In Rainmaking Recommendation #95, I wrote about Following Up for Success.  There was a meme that was floating around that looked like this:

Except, I recently found out that these statistics are false!  While I do not mind admitting when I am wrong for posting this meme (I should have done a bit more research), and apparently I am not the only one who has because that meme has been floating around for a number of years, I do think that the main idea behind it is an important concept. 
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Following on my recent post about the month of October, Jaimie Field is talking about the last twelve weeks of this year in her latest Rainmaking Recommendation. Also, I was able to negotiate a special rate for Zen readers on Jaimie’s upcoming roadmap class – see the details in her post below!

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Time is running out on this year.

In 12 short weeks, the earth will have completed its 365-day orbit around the sun once again.  Look back at the past 40 weeks at when this year started.  Did you have dreams you wanted to achieve? Did you have plans for their attainment? Did you even have goals for this year?

In the spirit of full disclosure, I have not achieved all of the goals I have wanted this year – YET! But I still have 12 weeks.
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What happens when you lose touch with someone who may be a good connection for you? In today’s rainmaking recommendation post from coach, Jaimie Field, she explains how you can reconnect!

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In a perfect world, you would never lose touch with anyone you have met.  You would never lose touch with your clients; you would never lose touch with a referral source; you would never lose touch with any prospects.

But this is not a perfect world and life creeps in to steal time from you every single day.  You look up and a week has passed, a month.  Another year has flown.   In fact, I cannot believe that it is already fall and that there are less than 4 months left to 2019. 
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In today’s guest post, rainmaking coach and trainer, Jaimie Field, is teaching us how to handle negative reviews – these can and do happen, and how we deal with them can be an opportunity as well as a challenge.

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For the past few Rainmaking Recommendations, we have been discussing recommendations, reviews, and testimonials.   In one we discussed the differences between these; in the second we discussed how to get more. And, in this one, we will be discussing what to do if you receive a negative review. 
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Following up on part one, in this post, rainmaking trainer and coach, Jaimie Field, discusses how to get more reviews (and since ethics is her thing, you know she’s advocating doing these in an ethical way!). Read on!

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(In part one of this series, the differences between recommendations, reviews, and testimonials were detailed. In part two we will discuss how to get more reviews, And part three will be how to deal with negative reviews.)

Recently, I have been offering a complimentary rainmaking training session to attorneys (please feel free to take me up on this offer if you are interested).  Prior to our conversations, I do a quick search of the attorney so I am aware of their practice areas and what their online footprint looks like.  And I have found that many of the attorneys with whom I have been speaking have lackluster amounts of information, particularly reviews, available to research. 
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In today’s guest post from Jaimie Field, she’s talking about the difference between reviews and testimonials, as part of a three part series that you’ll definitely want to tune in for.

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Testimonials, reviews, recommendations – these have always been important to growing your book of business, but it is now even more so.  In this three-part Rainmaking Recommendation series, I will detail the differences between a testimonial, a review, and recommendations (part 1).  In part 2, I will discuss how to obtain these important evaluations of your services on a regular basis. And in part 3, I will write about how to deal with bad reviews. 
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