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Rainmaking expert and trainer, Jaimie Field, is bringing us the latest in her legal branding series today, how to create your personal legal brand.

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Over the past 4 Rainmaking Recommendations (which can be found here) we have been talking about your personal legal brand.  Today we speak, albeit in generalizations, how to create your personal legal brand.

There are hundreds of marketing and business development tactics you can use, and there are thousands of locations on the internet where you can create a presence, to develop your personal legal brand.   The trick is to be consistent with how you portray yourself, what kind of lawyer you are, how you want to be known.
Continue Reading Rainmaking Recommendation from Jaimie Field: How to Create Your Personal Legal Brand

Rainmaking expert and trainer, Jaimie Field, is bringing us the latest in her legal branding series today, with the 8 laws of personal branding.

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The past three Rainmaking Recommendations have been about building your personal legal brand and its importance.  Before discussing the many tactics and the ethical considerations in using those tactics to build your brand, I wanted to touch on one other idea that I love: The 8 Laws of Personal Branding.

I didn’t come up with these 8 Laws; Peter Montoya, a personal branding guru whose book: The Brand Called You, has been a best seller since 2005 was the one who developed these “laws”.  However, as lawyers, we love laws so I thought you would find this as helpful as I have in developing and building that brand.
Continue Reading Rainmaking Recommendation from Jaimie Field: The 8 Laws of Personal Branding (Legal Branding Series part 4)